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Director, Brand, Communications & Partnerships

Match Group· Eureka – Marketing /
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Hybrid (Tokyo)Full-timePosted 3mo ago

About the role

Director level role in Japan to lead Brand, Communications and Partnerships for Pairs, defining and executing long-term Brand Strategy and overseeing integrated Brand Marketing, Communications, Strategic Partnerships and Alliance Marketing initiatives.

Responsibilities

  • Brand Strategy & Marketing: Own the overall Brand Strategy for Pairs and translate business priorities into brand initiatives; lead 360° campaigns across TV, Digital, Social, PR, Events and Owned Media; partner with Creative, Media, Product, Performance Marketing, Analytics and external agencies; develop media strategies; establish measurement frameworks and optimize campaign effectiveness; ensure consistent brand touchpoints; stay ahead of trends.
  • Strategic Communications: Lead earned media, executive communications and thought leadership; partner with Corporate Communications on reputation management and crisis communications; build relationships with media and stakeholders.
  • Strategic Partnerships: Develop and execute partnership and alliance marketing initiatives; identify, negotiate and manage external partners for co-marketing opportunities; build long-term strategic partnerships.
  • Business Operations: Own annual planning, budget management and resource allocation; monitor marketing investments, KPIs and campaign performance; ensure operational excellence.
  • Global Collaboration: Serve as primary Brand leader for Match Group Global stakeholders; collaborate with global cross-functional teams for regional and global success.

Qualifications

  • Minimum 10 years of experience in Brand Marketing, Consumer Marketing or Integrated Marketing.
  • Proven experience developing Brand Strategy and leading integrated marketing campaigns.
  • Strong understanding of creative development, media planning, social marketing and marketing measurement.
  • Experience leading strategic PR and corporate communications initiatives.
  • Experience developing and executing partnership marketing or alliance programs.
  • Excellent leadership skills with experience managing and developing high-performing teams.
  • Strong business acumen with experience managing budgets and marketing investments.
  • Excellent project management and operational management skills with strong attention to detail.
  • Outstanding oral, written and presentation skills with experience communicating with executive stakeholders.
  • Strong interpersonal skills with ability to influence and collaborate across cross-functional and global teams.
  • Experience in fast-growing technology or consumer internet company preferred.
  • Fluency in Japanese and English is required.

Skills

Required:Brand strategyIntegrated marketingStrategic communicationsPartnership marketingBudget management
Last updated Oct 21, 2026. Interested? Apply on the company site.

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