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Marketing Manager

Dandy· Commercial
Apply on company site
RemoteFull-timePosted 3mo ago

About the role

Marketing Manager to act as the strategic marketing lead for a region, partnering with the Regional General Manager to drive market growth, pipeline generation, and customer engagement. Translate global positioning into regional go-to-market strategies, own regional campaigns, enable regional sales, and act as the voice of the market.

Responsibilities

  • Own Regional Marketing Strategy: Develop and execute the regional marketing strategy to drive awareness, pipeline generation, customer acquisition, and market penetration within your territory.
  • Localise Positioning & Messaging: Adapt global messaging, campaigns, and value propositions to ensure relevance for regional customer segments, market dynamics, and competitive landscapes.
  • Drive Cross-Functional Alignment: Serve as the connective tissue between the regional market and central marketing organization - ensuring global initiatives are effectively localized while regional insights shape broader company strategy.
  • Partner with Regional Sales & Account Management Teams: Develop market-specific enablement materials and highlight local customer proof points to drive customer acquisition & share of wallet expansion.
  • Lead Regional Campaign Planning & Execution: Define regional campaign priorities and partner with central marketing teams to execute integrated programs across paid media, lifecycle marketing, web, content, and outbound channels.
  • Support Regional Events & Field Marketing: Partner with central events teams to plan and execute local marketing events to strengthen brand presence and generate pipeline.
  • Act as the Voice of the Market: Surface regional insights, customer feedback, and competitive intelligence to influence broader marketing strategy, positioning, and campaign development.
  • Execute and Optimize Programs: Partner with central marketing teams to execute high-impact regional marketing campaigns and programs, continuously measuring performance and optimizing for ROI.

Qualifications

  • 6+ years of experience across demand generation, product marketing, field marketing, or generalist marketing roles
  • Language requirements: Fluent English and native-level German
  • Strong commercial acumen and experience aligning marketing strategy to pipeline and revenue outcomes
  • Experience operating cross-functionally in fast-paced, matrixed organizations
  • Ability to balance strategic thinking with hands-on execution
  • Strong communication and stakeholder management skills, including experience partnering with senior sales or regional leadership
  • Experience supporting or executing local events, field marketing initiatives, or customer activations
  • Analytical mindset with experience using performance data to drive optimization and decision-making
  • Proven ability to manage multiple priorities and influence outcomes across distributed teams

Skills

Required:Regional marketing strategyLocalization of messagingCross-functional collaboration

Benefits

  • best-in-class, comprehensive, and inclusive benefits tailored to each country where we operate; healthcare, dental, mental health support, parental planning resources, retirement savings options, generous paid time off
Last updated Sep 23, 2026. Interested? Apply on the company site.

About Dandy

Your Fully-Modernized Dental Lab for Digital Dentistry - Dandy

Your full-service dental laboratory solution · Free scanner · Real-time communication · Easy case management · Fast turnaround times

digital dentistrydental labdigital workflowsintraoral scannerclinical support
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