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System Architect Lifecycle Marketing

ElevenLabs· Growth
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RemoteFull-timePosted 3mo ago

About the role

System Architect to build the engine behind ElevenLabs’ full-funnel lifecycle programs across Creator, Enterprise, and Developer segments. Focus on design, configuration, and governance of a parameterised lifecycle system that enables rapid onboarding of new verticals without rebuilding campaigns.

Responsibilities

  • Architect a parameterised lifecycle system where new industries, segments, and languages are configuration, not new campaign trees
  • Design and launch onboarding, nurture, and upsell campaigns across Creator, Enterprise, and Developer segments
  • Prototype and ship your own integrations and logic; you scope engineering help, you don't queue behind it
  • Own lifecycle touchpoints across channels with clear, measurable goals
  • Build multilingual nurture flows that scale globally, maintaining message quality and performance
  • Set up and manage robust A/B testing plans and track performance across the full funnel
  • Own the reporting framework for lifecycle marketing; define success metrics and communicate learnings
  • Build ABM infrastructure for targeted, account-level nurture and retention programs
  • Partner with the design and engineering teams to deploy campaigns that require light integration or tech support
  • Bring structure and governance to lifecycle strategy—ensuring data hygiene, segmentation accuracy, and QA rigor

Qualifications

  • 4+ years in B2B lifecycle, demand gen, or marketing automation roles, ideally at a high-growth SaaS company
  • Deep proficiency in HubSpot — building workflows, scoring models, and automated nurture programs
  • Working knowledge of Salesforce and how marketing and sales data connect end-to-end
  • Experience building and managing lead scoring and MQL/SQL/PQL funnels
  • Experience running or supporting ABM programs for target accounts
  • Strong analytical skills — comfortable owning funnel metrics and translating data into action
  • Excellent cross-functional communication, especially with Sales and RevOps

Skills

Required:Lifecycle system architectureHubSpotSalesforce integrationABM

Benefits

  • Learning & development: annual discretionary stipend
  • Social travel: annual discretionary stipend
  • Annual company offsite
  • Co-working stipend
  • Innovative culture
  • Growth paths
  • Opportunity to work globally in a remote-first environment
Last updated Oct 8, 2026. Interested? Apply on the company site.
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