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Senior Product Marketing Manager and Evangelist, ASEAN

Snowflake Inc.· Marketing
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SG-SingaporeFull-timePosted 3mo ago

About the role

Role driving product marketing and evangelism for Snowflake in ASEAN, shaping GTM strategy, messaging, and adoption of the AI Data Cloud across customers, partners, and industry audiences.

Responsibilities

  • Lead Snowflake’s Product Marketing and Evangelism efforts across the ASEAN market.
  • Build and execute go-to-market strategies and innovative programs that strengthen Snowflake’s market position and accelerate growth.
  • Evangelize the AI Data Cloud through speaking engagements, social media, video, and community engagement across customers, partners, media, analysts, and broader industry audiences.
  • Develop compelling messaging, content, and sales enablement assets for Snowflake teams and partner teams.
  • Partner cross-functionally with demand generation, content marketing, sales, product management, and global stakeholders to align and execute regional go-to-market plans.
  • Own and lead end-to-end product launches for ASEAN, including internal and external briefings, spokesperson support, enablement content and sessions, and alignment with marketing and PR on launch campaigns and events.
  • Build market and competitive intelligence, and serve as a thought leader on the trends shaping the industry.
  • Champion diversity and belonging as part of how we work, lead, and grow as a company.

Qualifications

  • 15-20+ years of experience spanning technology, product, and market-facing roles, with strong exposure to data management and AI/ML.
  • Strong cross-functional leadership skills, including the ability to influence without authority and work effectively with senior stakeholders.
  • Outstanding communication and presentation skills, with confidence engaging internal leaders, external stakeholders, and public audiences.
  • Excellent writing skills, with the ability to distill complex ideas into clear, compelling presentations and plans.
  • A track record of working on complex data solutions and demonstrating architectural or technical leadership.
  • An analytical mindset, with the ability to interpret information and turn it into actionable insight.
  • Strong understanding of both the technical foundations and business value of modern data technologies, across on-premises and cloud environments.
  • Experience with database products.
  • A BS/BA or equivalent practical experience.
  • A proven history of partnering with field GTM teams—across marketing, sales, and solution engineering—to create high-impact content and messaging that connects with diverse personas, from technical practitioners to C-level executives like the CMO, CFO, and CRO.
  • Deep insight into the unique technological landscape and market dynamics across the ASEAN region.
  • Professional fluency in regional languages including Bahasa, Mandarin, Cantonese or Thai is strongly advantageous, complementing English proficiency.

Skills

Required:Leadership and cross-functional collaborationStrategic GTM planningProduct marketing & evangelismExecutive communication and storytellingTechnical fluency in data/AI
Last updated Oct 8, 2026. Interested? Apply on the company site.

About Snowflake Inc.

The Data Platform Built for Data Teams.

Snowflake powers AI, data engineering, applications, and analytics on a trusted, scalable AI Data Cloud—eliminating silos and accelerating innovation.

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