Head of Website Growth
Hybrid (United States)$180k - $230kFull-timePosted 2mo ago
About the role
Head of Website Growth responsible for owning clickhouse.com as a primary demand channel, driving visitor-to-signup conversion, demos, and pipeline across PLG and sales-led funnels through web strategy, experimentation, journeys, and site architecture.
Responsibilities
- Own the website as a demand channel, with accountability for visitor-to-Cloud signup conversion, demo requests, and web-sourced pipeline across our PLG and sales-led funnels.
- Build and run our web experimentation program: maintain an A/B testing roadmap for key pages, run tests with statistical rigor, and share learnings.
- Design thoughtful web journeys, including information architecture (IA), navigation, and the paths from blog and docs into signup and sales conversations.
- Keep site content accurate and current, partnering with our Product Marketing and Design teams.
- Partner with our web engineering team to optimize our CMS and website architecture, including a templated landing page system that lets Demand Gen ship campaign pages quickly without engineering support.
- Develop personalization and ABM web experiences (industry, intent, geo-based) to support enterprise pipeline growth.
- Lead website localization as we roll out clickhouse.com in more languages, owning the workflow for regional site variants in partnership with our Regional Marketers.
- Maintain website tracking and event tagging, and partner with Marketing Ops, Web Engineering and Growth Analytics teams on attribution, dashboards, and web performance reporting.
- Own cookie consent and web privacy compliance (GDPR/CCPA), including our consent management systems.
- Build and lead the web team over time, starting as a hands-on executor and hiring as the channel scales.
Qualifications
- 7+ years in web or growth marketing at a company with a PLG funnel. Experience at a developer tool or data infrastructure company is a plus.
- Proven track record of improving web signup and conversion rates through experimentation. You know how to design a valid test and action the results.
- Hands-on with modern CMS platforms (we use Strapi). You can build and publish pages yourself, and you're comfortable enough with HTML/CSS and AI development tools to not be blocked waiting on engineers.
- Deep experience with web analytics (GA4, Amplitude, or similar), tag management, and session replay tools, plus a working knowledge of attribution.
- Familiarity with technical SEO and AEO.
- Master collaborator and project manager. You write briefs that eliminate revision cycles and can align Design, Engineering, Product, and Marketing stakeholders around a roadmap.
- People management experience is a plus.
Skills
Required:Website growth and demand channel managementA/B testing and experimentationInformation architecture and user journeysCMS and web techWeb analytics and attributionProject leadership and collaboration
Nice to have:SEO and AEOPeople management
Benefits
- Flexible work environment — remote-friendly, globally distributed in over 20 countries.
- Healthcare — employer contributions towards healthcare.
- Equity in the company — stock options for new team members.
- Time off — flexible time off; generous entitlement in other countries.
- A $500 Home office setup for remote employees.
- Global Gatherings — opportunities to engage with colleagues at company-wide offsites.
Last updated Aug 5, 2026. Interested? Apply on the company site.
About ClickHouse
Fast Open-Source OLAP DBMS - ClickHouse
ClickHouse is a fast open-source column-oriented database management system that allows generating analytical data reports in real-time using SQL queries
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