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Founding Product Marketing Lead

Terminal· Marketing
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Hybrid (Toronto, ON)CA$180k - CA$220k + equity + bonusFull-timePosted 2mo ago

About the role

Founding marketing leadership role to build Terminal's marketing function from first principles, orchestrating AI-powered agents to replace a large traditional team and drive market positioning, demand, enablement, and narrative in a B2B, developer-first telematics data platform.

Responsibilities

  • Own and evolve Terminal's positioning and narrative in the market
  • Continue to evolve website and publish customer success stories
  • Develop narrative across conferences, events, and customer engagements
  • Manage surfaces where the narrative lives (website, LinkedIn, industry outlets, thought-leadership blog)
  • Write and publish high-conversion thought-leadership content
  • Create core sales collateral and enablement materials (decks, one-pagers, narratives mapped to segments)
  • Build customer success stories, testimonials, and ROI models to move deals forward
  • Partner with sales to unblock pipeline and improve conversion
  • Design and run an AI-first marketing engine with specialized AI agents for content, demand generation, design, research, social
  • Establish operating rhythm, tooling, and systems for repeatable, measurable output
  • Own Terminal's event presence (industry conferences and hosted events)
  • Evolve new website positioning and messaging framework adopted across sales and marketing
  • Deliver a complete sales kit (deck, one-pagers, ROI model, case studies) within 90 days
  • Establish a content publishing cadence (LinkedIn and thought-leadership)
  • Execute a repeatable AI-first content and events engine that scales the team’s output
  • Add selective human hires only where it extends the engine
  • Demonstrate growth in inbound and marketing-influenced pipeline
  • Improve branded search, share of voice, and engagement among technical audiences

Qualifications

  • 10+ years in marketing, including VP or leadership roles
  • Experience in B2B marketing of technical products (data, API, developer-first) to technical and business audiences
  • Experience across the full marketing stack (positioning, content, demand generation, brand, enablement, events)
  • Proven track record of category-defining positioning and persuasive thought-leadership
  • Strong strategic and hands-on operating capability
  • Fluent with AI and able to orchestrate AI agents as force multipliers
  • Desires a founding 0→1 mandate with direct ownership and impact

Skills

Required:Positioning and narrative developmentContent creation and thought leadershipSales enablementAI orchestration / AI-first marketingCross-functional collaboration

Benefits

  • Strong compensation and equity packages
  • Brand new MacBook and computer equipment
  • Top-tier health/dental benefits with flexible health spending account
  • Personal spending account for professional development, fitness and wellness
  • Four weeks paid time off + statutory holidays
  • In-person culture with an office in downtown Toronto
Last updated Oct 21, 2026. Interested? Apply on the company site.
Terminal logo

About Terminal

Plaid for Telematics Data in Commercial Trucking

Terminal is Plaid for telematics data in commercial trucking. Companies building next generation insurance products, financial services and fleet software for trucking use our Universal API to access GPS data, speeding data and vehicle stats. Raghav (CEO) and Connor (CTO) led product and engineering at a series b-funded neobank where they spent 2.5 years integrating middleware APIs like Plaid & Stripe. Before that, Connor spent 3 years building software for his family-owned logistics company which was acquired by a private equity firm. Raghav’s family is in fleet operations and owns an HVAC company in San Francisco where they operate a fleet of 13 commercial vehicles.

developer-toolslogisticsapisupply-chaintransportation
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