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Channel Marketing Manager, Demand Generation

Rippling· Marketing
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Hybrid (New York, NY / San Francisco, CA)$122k - $152kfull-timePosted 2mo ago

About the role

Role focused on building a go-to-market engine for the Broker channel to deepen engagement, drive pipeline, and make Rippling the go-to solution for benefits brokers and their clients. Combines demand generation, partner marketing, product marketing, content strategy, and channel-facing communications.

Responsibilities

  • Build and execute quarterly campaign themes across email, webinar, social, and events, plus always-on broker nurture programs that build awareness and trust
  • Own broker messaging and positioning, evolving it based on testing, market feedback, and sales insights
  • Create sales-support content that actually gets used, including co-branded assets, case studies, and first call decks
  • Partner with Channel Sales to identify gaps, spot opportunities, and deliver tailored campaigns and outreach
  • Analyze campaign ROI and iterate quickly, using data to decide what to scale, pivot, or cut
  • Collaborate across Sales Leadership, Revenue Operations, Product Marketing, Partner Success, and Marketing Operations as a trusted voice on broker go-to-market

Qualifications

  • 4–6 years of B2B marketing experience with a strong foundation in demand gen, product marketing, or partner/channel marketing
  • Proven track record running outbound campaigns and digital programs, including email, paid social, webinars, and more
  • Ability to create clear, impactful sales-support content including co-branded assets, case studies, and educational materials
  • Full-funnel thinker who balances nurture with activation and knows when to do each
  • Data-driven and results-oriented — you pull your own reports, find the insight, and act on it
  • Resourceful and execution-oriented — you know how to build and launch with what's available
  • Strong cross-functional communicator, especially with sales and leadership
  • Thrives in a fast-paced environment with high expectations and autonomy
  • If you’re excited to build high-impact marketing for a channel that’s critical to Rippling’s success — and you love working where marketing and sales go hand in hand — we’d love to meet you

Skills

Required:B2B marketingOutbound campaignsSales collateral and co-branded contentData-driven analysisCross-functional collaboration

Benefits

  • Competitive salary + benefits + equity
  • Office-based collaborative environment with in-office requirement at least three days a week for eligible roles (US policy)
Last updated Sep 2, 2026. Interested? Apply on the company site.
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About Rippling

#1 Workforce Management System | HR, IT, Finance

Rippling eliminates the friction from running a business, combining HR, IT, and Finance apps on a unified data platform.

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