Staff Experience Designer
About the role
Staff Experience Designer role on the Core Experience team at Instacart, focused on leading end-to-end online grocery experiences, including agentic interfaces and AI-enabled modalities, across multiple touchpoints to drive user value, trust, and long-term loyalty for a remote Canadian-based team.
Responsibilities
- Drive and lead experiences across consumer-facing products to create highly personalized journeys that meet households where they are — their routines, their needs, their goals — and build new layers of value into the core grocery experience.
- Lead end-to-end experience design briefs across all surfaces and modalities, including agentic interfaces, that deepen how customers discover, shop, and build lasting habits with Instacart.
- Craft narratives, naming, and value propositions for experiences and features, creating artifacts (strategy docs, flows, storyboards, internal decks) that help teams socialize strategies and ideas.
- Define and own experience frameworks that map key journeys (first 3 orders, building repeat patterns, subscription adoption, household management) and clearly articulate the beats, rhythms, and jobs to be done at each step.
- Shape content, hierarchy, and information architecture across surfaces: define how information is structured, named, and prioritized so users have clear comprehension at every step while the business and partners get the right visibility where it matters.
- Codify experiential principles, functional and emotional, to guide what users should understand, decide, and feel across flows, then translate those principles into patterns, content hierarchies, and interaction rules that scale across teams.
- Use AI-assisted prototyping and concept development as a core part of your practice, providing strong art direction, references, and experiential intent to generate flows and concepts that align with Instacart's design system, brand positioning, and evolving interaction patterns.
- Design for visual clarity, pacing, and density, establishing patterns, grids, and rules that govern how modules, carousels, and key placements work to balance user needs, business objectives, and partner value.
- Work with Research to uncover insights about how customers shop, build routines, and evolve over their lifecycle with Instacart, then translate those insights into journey maps, flows, and experiential principles.
- Raise the bar for experience-led thinking across the pods, mentoring partners on how to think in journeys and emotions rather than just screens, and advocating for cohesive, principle-driven experiences that feel uniquely Instacart.
Qualifications
- 15+ years of experience designing consumer-facing digital products and experiences across web and mobile, with a portfolio showing complex, multi-step journeys and end-to-end flows including marketing channels like social, CRM, and campaigns.
- Strong track record across multiple design languages: content design, UX/product design, visual design, design strategy, design research, with demonstrated collaboration across disciplines.
- Proven ability to partner with product and business leaders to direct multiple design disciplines through briefs, concept iteration, testing, executive reviews, and feature launches.
- Excellent storytelling, written communication, and presentation skills with structured strategic frameworks and decision-making.
- Case studies of brand-centric product design driven by user insights, data science, strategic frameworks, and business impact metrics.
- Experience navigating ambiguity and multi-stakeholder environments, creating structure from loosely defined opportunities and guiding teams toward alignment.
- Fluency in Google Slides and Figma; experience with additional design/generative tools (e.g., Claude Code, Loveable, Cursor, ChatGPT).
Skills
Benefits
- Competitive compensation based on location
- New hire equity grant and annual refresh grants
- Flex First remote work policy with location flexibility
- Extensive benefits package (per location)
- Canada-specific base pay: CAN $198,000—$209,000 per year
About Instacart
Marketplace for grocery delivery and pickup
Instacart is the North American leader in online grocery and one of the fastest-growing companies in e-commerce. Instacart’s same-day delivery and pickup services bring fresh groceries and everyday essentials to busy people and families across the U.S. and Canada in as fast as an hour. Since its founding in 2012, Instacart has become an essential service for millions of families, while also serving as an immediate, flexible earnings opportunity for hundreds of thousands of shoppers across North America. The company partners with more than 350 retailers and delivers from more than 25,000 stores across more than 5,500 cities in North America. Today, Instacart is accessible to more than 85% of households in the U.S. and more than 70% of households in Canada.
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