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Staff Experience Designer

Instacart· Content Design
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Hybrid (United States)$194k - $246kFull-timePosted 2mo ago

About the role

Staff Experience Designer on the Core Experience team focused on end-to-end online grocery experiences, including AI-assisted interfaces, across consumer touchpoints. Collaborates with Product, Engineering, Marketing, Brand, Data Science, and Research to drive measurable business outcomes, strengthen brand trust, and long-term loyalty in a flexible, remote-first environment.

Responsibilities

  • Drive and lead experiences across consumer-facing products to create highly personalized journeys that meet households where they are — their routines, their needs, their goals — and build new layers of value into the core grocery experience.
  • Lead end-to-end experience design briefs across all surfaces and modalities, including agentic interfaces, that deepen how customers discover, shop, and build lasting habits with Instacart.
  • Craft narratives, naming, and value propositions for experiences and features, creating artifacts (strategy docs, flows, storyboards, internal decks) that help teams socialize strategies and ideas.
  • Define and own experience frameworks that map key journeys (first 3 orders, building repeat patterns, subscription adoption, household management) and clearly articulate the beats, rhythms, and jobs to be done at each step.
  • Shape content, hierarchy, and information architecture across surfaces: define how information is structured, named, and prioritized so users have clear comprehension at every step while the business and partners get the right visibility where it matters.
  • Codify experiential principles, functional and emotional, to guide what users should understand, decide, and feel across flows, then translate those principles into patterns, content hierarchies, and interaction rules that scale across teams.
  • Use AI-assisted prototyping and concept development as a core part of your practice, providing strong art direction, references, and experiential intent to generate flows and concepts that align with Instacart's design system, brand positioning, and evolving interaction patterns.
  • Design for visual clarity, pacing, and density, establishing patterns, grids, and rules that govern how modules, carousels, and key placements work to balance user needs, business objectives, and partner value.
  • Work with Research, and sometimes lead or plan it yourself, to uncover insights about how customers shop, build routines, and evolve over their lifecycle with Instacart, then translate those insights into concrete journey maps, flows, and experiential principles.
  • Raise the bar for experience-led thinking across the pods, mentoring partners on how to think in journeys and emotions rather than just screens, and advocating for cohesive, principle-driven experiences that feel uniquely Instacart.

Qualifications

  • - 15+ years of experience designing consumer-facing digital products and experiences across web and mobile, with a portfolio that highlights complex, multi-step journeys and end-to-end flows including marketing channels like social, crm, and campaigns.
  • - Strong track record of fluency across at least two design languages: content design, UX/product design, visual design, design strategy, design research, with demonstrated collaboration across others.
  • - Driven by continuity, consistency, cohesion, comprehension and brand differentiation with an exceptional eye towards design system detail.
  • - Proven ability to partner with product and business leaders to direct multiple design disciplines through briefs, iteration, testing, executive reviews and launches.
  • - Deep interest in human behaviors, food, social and shopping culture, communication, design systems, language, and content hierarchy; strong storytelling and presentation skills.
  • - Case studies of brand-centric product design driven by user insights, data science, frameworks, and business impact metrics.
  • - Track record navigating ambiguity and multi-stakeholder environments, creating structure from loosely defined opportunities.
  • - Proficiency in Google Slides and Figma; openness to tools like Claude Code, Loveable, Cursor, and ChatGPT.

Skills

Required:Experience design leadershipInformation architectureAI-assisted prototypingDesign systemsCommunication and storytelling

Benefits

  • New hire equity grant
  • Annual refresh grants
  • Highly market-competitive compensation and benefits per location
  • Flex First remote work policy
  • Access to Instacart's Taste of Instacart benefits program
Last updated Jul 30, 2026. Interested? Apply on the company site.
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About Instacart

Marketplace for grocery delivery and pickup

Instacart is the North American leader in online grocery and one of the fastest-growing companies in e-commerce. Instacart’s same-day delivery and pickup services bring fresh groceries and everyday essentials to busy people and families across the U.S. and Canada in as fast as an hour. Since its founding in 2012, Instacart has become an essential service for millions of families, while also serving as an immediate, flexible earnings opportunity for hundreds of thousands of shoppers across North America. The company partners with more than 350 retailers and delivers from more than 25,000 stores across more than 5,500 cities in North America. Today, Instacart is accessible to more than 85% of households in the U.S. and more than 70% of households in Canada.

grocerydeliverye-commerce
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