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Senior Manager, Performance Marketing

Airwallex· Marketing
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SG - SingaporeFull-timePosted 2mo ago

About the role

Data-driven, strategic marketing leader responsible for global performance marketing strategy to drive customer acquisition, revenue growth, and efficiency across paid media, SEM, paid social, and emerging digital channels. Partners with regional teams and cross-functional stakeholders to design scalable frameworks, operating models, and investment strategies, and to build global playbooks and standardized testing methodologies.

Responsibilities

  • Develop and operationalize the global performance marketing strategy across paid search, paid social, programmatic, and emerging channels.
  • Partner with regional teams (APAC, EMEA, North America) to localize global frameworks into market-specific plans that drive efficiency and scale.
  • Develop options for channel mix strategy, investment allocation models, and measurement frameworks tied to pipeline, revenue, and LTV:CAC goals.
  • Lead quarterly planning cycles, including budget forecasting, scenario modeling, and regional investment trade-offs.
  • Collaborate with the global execution team to become hands-on in campaign execution and optimization.
  • Own standardized reporting to highlight growth, opportunities, and streamline communication and communication cadences for regions.
  • Own the synthesis of learnings by region and be responsible for sharing out with stakeholders across the globe.
  • Partner with vendors and internal teams to develop incrementality testing strategies, partnering with analytics to evolve measurement (MMMs, geo-experiments, and brand lift studies).
  • Surface insights from campaign data to influence global GTM and lifecycle strategy.
  • Partner with Product Marketing to align messaging and audience segmentation strategies.
  • Collaborate with Sales and RevOps on lead-to-pipeline conversion insights and marketing efficiency metrics.
  • Work closely with Data, Finance, and BI teams to ensure accuracy in performance reporting and budget tracking.
  • Serve as the strategic liaison between Global Marketing Leadership and Regional Directors to align on priorities, timelines, and trade-offs.
  • Develop standardized playbooks, campaign QA frameworks, and reporting templates to drive operational excellence.
  • Coach regional marketers and agency partners to adopt global frameworks and experiment with new growth opportunities.
  • Champion continuous improvement through experimentation, automation, and tooling enhancements (e.g., Google Ads, LinkedIn, Meta, SA360, Looker).

Qualifications

  • 8+ years of experience in B2B or fintech performance marketing, including strategic leadership of multi-channel global acquisition programs.
  • Proven success driving measurable pipeline growth and improving marketing efficiency (e.g., LTV:CAC, payback period).
  • Hands-on understanding of SFDC, Salesforce, Building Looker tables
  • Expertise in paid search, paid social, display, and emerging channels; familiarity with ABM and demand generation.
  • Strong analytical acumen — experience with advanced measurement, attribution, and experimentation frameworks.
  • Excellent communicator with experience presenting to executive leadership.
  • Demonstrated ability to collaborate cross-functionally across time zones and influence without authority.
  • Experience managing or operationalizing in-house performance models preferred.
  • Bachelor’s degree in Marketing, Statistics, Computer Science, Economics, or related field.

Skills

Required:Global performance marketing strategyMulti-channel investment strategyAnalytics and measurement
Last updated Oct 7, 2026. Interested? Apply on the company site.
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About Airwallex

Trusted Global Payments & Financial Platform

Grow your business faster with Airwallex - global business accounts, high speed transfers, multi-currency cards, online payments, embedded finance, and more.

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