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Senior Sales Manager, Mid-Market

Airwallex· SME & Growth Business
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UK - LondonFull-timePosted 2mo ago

About the role

Senior Sales Manager responsible for leading a team of 10 Account Executives serving SME and mid-market customers in the UK, driving a data-driven revenue engine through pipeline management, forecasting, and deal coaching.

Responsibilities

  • Lead, coach and develop a high-performing team of 10 Account Executives serving SME and mid-market customers, setting clear expectations for customer engagement, pipeline quality, sales execution and revenue delivery.
  • Run a consistent sales operating rhythm through regular one-to-ones, call coaching, deal strategy sessions, live opportunity reviews, pipeline reviews, forecast reviews and quarterly business reviews.
  • Embed MEDDPICC, SPICED, Challenger or an equivalent sales methodology across the team, driving rigorous qualification, multi-threading, persona-based messaging, clear next steps and close planning.
  • Support strategic and complex opportunities by joining customer meetings, coaching negotiation and objection handling, engaging senior stakeholders and preserving clear Account Executive ownership throughout the sales cycle.
  • Build and improve outbound sales motions with Sales Development and Marketing by refining target segments, account coverage, messaging, outreach cadences and reporting.
  • Maintain high standards of CRM hygiene, data quality and forecasting discipline, using pipeline coverage, stage conversion, win rate, deal velocity and forecast accuracy to identify risks and prioritise action.
  • Work from London office three days a week.

Qualifications

  • At least 6 years of B2B sales experience, including significant experience as a closing Account Executive selling to SME, SMB or mid-market customers, and at least 2 years of frontline sales leadership experience managing, mentoring or coaching Account Executives in a quota-carrying sales environment.
  • Proven track record of meeting or exceeding individual and team sales targets, with experience owning or contributing to a team quota.
  • Experience managing complex, multi-stakeholder sales cycles from qualification through close, including discovery, value selling, negotiation, objection handling and close planning.
  • Strong practical knowledge of MEDDPICC, MEDDIC, SPICED, Challenger or an equivalent sales methodology, with the ability to train, inspect and reinforce its use across a team.
  • Strong commercial judgement, including experience managing pipeline, inspecting opportunities, forecasting accurately and maintaining disciplined CRM standards.
  • Demonstrated ability to coach, develop and performance-manage Account Executives, including providing clear feedback and addressing under-performance fairly and effectively.
  • Experience in high-growth technology, fintech, payments or financial services, together with excellent written and verbal communication skills in English.

Skills

Required:B2B salesFrontline sales leadershipMEDDPICC / SPICED / ChallengerForecasting & CRM hygiene
Last updated Oct 22, 2026. Interested? Apply on the company site.
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