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Director of Marketing Operations

Rogo· Marketing
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New York City$180k - $230kFull-timePosted 2mo ago

About the role

Director role responsible for the operational backbone of marketing including tech stack, attribution, demand generation infrastructure, reporting, and data feeding board and executive planning. Full-funnel ownership reporting to Head of Revenue Operations with cross-functional collaboration across Marketing, Sales, and RevOps.

Responsibilities

  • Own and evolve the marketing tech stack, including vendor evaluation, implementation, and integration with Salesforce.
  • Build and maintain multi-touch attribution across the funnel, from first touch through closed-won, with clean UTM, GCLID, and source and medium tracking into Salesforce.
  • Ensure data integrity across marketing and sales systems so that lead routing, lifecycle stages, and campaign tagging are consistent and trustworthy.
  • Partner with RevOps to align marketing data models with the broader Salesforce architecture, including Contact and Opportunity level attribution, lifecycle fields, and segmentation.
  • Build and manage the campaign infrastructure that supports demand generation: forms, landing pages, nurture flows, and lead scoring.
  • Own lead routing and handoff logic between Marketing and Sales, including SLAs, MQL definitions, and speed to lead measurement.
  • Support event and field marketing programs with the operational scaffolding to track pipeline influence and ROI.
  • Continuously identify friction in the funnel and design workflows that improve conversion at each stage.
  • Build and maintain dashboards and reporting cadences covering pipeline generation, channel performance, funnel conversion, and marketing sourced and marketing influenced revenue.
  • Deliver actionable insights to Marketing, Sales, and executive leadership on what is working and what isn't.
  • Own the marketing data inputs to board reporting and company wide planning cycles, working closely with RevOps and Strategic Finance.
  • Partner on budget tracking and channel level ROI analysis to inform spend allocation.
  • Serve as the connective tissue between Marketing and RevOps, ensuring marketing systems and processes scale alongside the broader GTM org.
  • Partner with Sales leadership on pipeline definitions, stage progression, and shared reporting so Marketing and Sales operate from the same numbers.
  • Bring an AI forward mindset to how marketing operations should run, identifying where automation and AI tooling can replace manual work.

Qualifications

  • 6+ years of experience in Marketing Operations or Growth Operations at a B2B SaaS or Fintech company, ideally with exposure to complex or enterprise sales motions.
  • Deep hands-on expertise with HubSpot or an equivalent marketing automation platform, Salesforce, and attribution or analytics tooling such as GA4 or Default.io.
  • Proven track record of building attribution models and reporting infrastructure that stand up to scrutiny from Sales and Finance.
  • Strong understanding of the full funnel, from demand generation through pipeline conversion to closed revenue.
  • Experience leveraging AI to reimagine how marketing operations teams work.
  • Excellent cross functional communication skills and comfort operating with senior stakeholders across Marketing, Sales, and Finance.

Skills

Required:Marketing Automation (HubSpot or equivalent)SalesforceAttribution & AnalyticsData Governance

Benefits

  • equity
  • comprehensive medical, dental, and vision coverage
  • paid time off
Last updated Oct 8, 2026. Interested? Apply on the company site.

About Rogo

Secure AI for Finance Professionals

Rogo is the secure generative AI platform built for elite financial institutions. Save time, unlock insights and automate workflows in days.

AIFinanceData SecurityAutomation
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