← All roles

Marketing Lead

Axle· Marketing
Apply on company site
Hybrid (New York, NY; Atlanta, GA)$140k - $200k + equityFull-timePosted 2mo ago

About the role

The first dedicated marketing leader for Axle, focusing on product marketing, sales enablement, GTM launches, founder-led marketing, brand/storytelling, content/SEO, events, and balancing consumer with vertical markets for an AI-native clearinghouse for insurance.

Responsibilities

  • Product marketing (your core): Own how we articulate our products to distinct audiences - dealers, lenders, carriers, mortgage, and consumers. Build the messaging, positioning, and narrative that make each product land.
  • Sales enablement: Arm the sales team with collateral - decks, one-pagers, leave-behinds, follow-ups - and enforce a shared template and style guide so any rep can sell any product without the founders in the room.
  • Product launches and GTM: Partner with product and sales to launch new products and features, owning positioning and enablement as our surface area grows - including helping partners like Experian sell Axle nationally.
  • Founder-led marketing: Keep our founder-led engine running, primarily on LinkedIn, where we have reached millions of impressions posting several times a week. Set the founders up for success and protect the momentum.
  • Brand and storytelling: Sharpen voice, visual identity, and the story across a business that is both a consumer brand and a vertical B2B player.
  • Content, SEO, and GEO: Own content engine and agency relationships, including SEO and generative-engine optimization - content indexed across Claude, ChatGPT, and search.
  • Events and conferences: Own conference and event presence end to end - selecting, building, and staffing booths, and running client/prospect dinner series - directly or via contractors.
  • Balance consumer and vertical: Markets that keep consumer trust and conversion high while going deep in priority verticals (e.g., car dealership podcast, MBA sponsorship for mortgage).

Qualifications

  • 6+ years in marketing at high-growth B2B (ideally B2B2C or platform) companies, with a core background in product marketing.
  • A track record of translating technical products into clear positioning and sales-ready enablement for multiple audiences.
  • Zero-to-one instincts: early or founding marketer who built from website to campaigns to events and created structure as they went.
  • Strong writing and storytelling with ability to own a narrative and a style guide.
  • Comfort operating as an army of one today while building a team and managing agencies/contractors over time.
  • Bias for speed and momentum in marketing efforts.
  • Fluency partnering directly with founders to drive strategy, not just execute tasks.

Skills

Required:Product marketingSales enablementBranding / storytellingContent & SEOCollaboration with founders
Nice to have:Go-to-market (GTM) strategyEvent planning / management

Benefits

  • Comprehensive benefits: Competitive comp + equity, medical/dental/vision, 401k, unlimited vacation, flexible hybrid work, annual offsite and bring pets to work.
Last updated Oct 14, 2026. Interested? Apply on the company site.
Axle logo

About Axle

Universal API for insurance

Axle is Plaid for insurance - a universal API for insurance data. With Axle, companies can instantly verify insurance and monitor ongoing coverage, helping them reduce operational cost while creating a frictionless experience for users. Axle is backed by leading investors including Y Combinator and Gradient Ventures, Google's AI-focused venture fund, and angels from industry leaders like Plaid and Cox Automotive.

developer-toolsfintechb2bapiinsurance
Company profileWebsite

More open roles at Axle