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Hybrid (New York, NY)$100k - $150kFull-timePosted 2mo ago

About the role

Santé is building an all-in-one POS platform for local retailers. The Head of Content owns end-to-end short-form content strategy and execution (Reels, TikTok, YouTube) to strengthen the Santé brand and drive reach, leads, and revenue.

Responsibilities

  • Own short-form, attention-demanding content across Facebook, TikTok, Instagram, LinkedIn, and YouTube
  • Define our visual and sound identity, including color grading, lighting, framing, pacing, music, and sound design
  • Create a recognizable look, sound, and feel for Santé
  • Produce high-quality work with reference to notable examples (Gawx, Webflow University, Alexander The Guest)
  • Edit video and audio in preferred editing apps (e.g. CapCut, Adobe Premiere)
  • Iterate on content strategy and brand voice by tracking virality and reach
  • Build a repeatable framework to extend asset shelf-life and ensure ongoing publishing
  • Collaborate with Sales, Customer Experience, and Engineering on training videos, product launches, webinars, etc.
  • Leverage analytics and performance data to measure impact focusing on reach, leads, and revenue

Qualifications

  • Experience in content creation and video production (short-form emphasis)
  • Strong sense of cinematography, editing, color, sound, and music
  • Ability to own brand voice and visual identity in a small team
  • Comfort with high ownership and decision-making in a startup environment

Skills

Required:Video content strategyVideo editingBrand identity

Benefits

  • Company-sponsored benefits
  • 401(k)
  • Nightly team dinners
Last updated Oct 21, 2026. Interested? Apply on the company site.
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About Santé

All-in-one POS for liquor stores

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