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Demand Generation Manager

Rippling· Marketing
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Hybrid (New York, NY; San Francisco, CA)$122k - $152kFull-timePosted 2mo ago

About the role

Role focused on building and executing demand generation, partner and product marketing initiatives for the Broker channel to deepen engagement, drive pipeline, and position Rippling as a go-to solution for benefits brokers and their clients.

Responsibilities

  • Build and execute quarterly campaign themes across email, webinar, social, and events, plus always-on broker nurture programs that build awareness and trust
  • Own broker messaging and positioning, evolving it based on testing, market feedback, and sales insights
  • Create sales-support content that actually gets used, including co-branded assets, case studies, and first call decks
  • Partner with Channel Sales to identify gaps, spot opportunities, and deliver tailored campaigns and outreach
  • Analyze campaign ROI and iterate quickly, using data to decide what to scale, pivot, or cut
  • Collaborate across Sales Leadership, Revenue Operations, Product Marketing, Partner Success, and Marketing Operations as a trusted voice on broker go-to-market

Qualifications

  • 4–6 years of B2B marketing experience with a strong foundation in demand gen, product marketing, or partner/channel marketing
  • Proven track record running outbound campaigns and digital programs, including email, paid social, webinars, and more
  • Ability to create clear, impactful sales-support content including co-branded assets, case studies, and educational materials
  • Full-funnel thinker who balances nurture with activation and knows when to do each
  • Data-driven and results-oriented — you pull your own reports, find the insight, and act on it
  • Resourceful and execution-oriented — you know how to build and launch with what's available
  • Strong cross-functional communicator, especially with sales and leadership
  • Thrives in a fast-paced environment with high expectations and autonomy
  • If you’re excited to build high-impact marketing for a channel that’s critical to Rippling’s success — and you love working where marketing and sales go hand in hand — we’d love to meet you

Skills

Required:B2B marketingOutbound campaignsSales enablement content

Benefits

  • Competitive salary + benefits + equity
  • Office-based role with in-office expectation for collaboration (essential function)
Last updated Sep 2, 2026. Interested? Apply on the company site.
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About Rippling

#1 Workforce Management System | HR, IT, Finance

Rippling eliminates the friction from running a business, combining HR, IT, and Finance apps on a unified data platform.

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