Senior Product Manager, Advertiser Experience
About the role
Senior Product Manager for the Advertiser Experience (APEX) within Instacart Ads, focusing on tools and platform capabilities that help advertisers understand, trust, and act on the value of Instacart Ads, and owning core platform infrastructure (API, product library, user management, change history, billing, notifications) to support campaign creation, management, and reporting.
Responsibilities
- Own the problem space of advertiser value measurement — defining how advertisers understand, trust, and act on the results they're seeing from Instacart Ads campaigns, and building the reporting and insights experiences that make that possible.
- Own and evolve core platform capabilities that support all stages of the advertiser journey, including API infrastructure, product library, user management, change history, billing, and notifications — ensuring these foundations are reliable, scalable, and built to support a sophisticated advertiser base.
- Serve as a primary product point of contact in external conversations with advertisers and agency partners — sharing roadmap direction, gathering strategic feedback, and helping to nurture relationships that inform product decisions and drive trust in the platform.
- Work cross-functionally across a 100+-person Ads R&D team — collaborating with engineers, data scientists, designers, and researchers — as well as with sales, strategy, and commercial enablement teams to drive alignment and deliver impact across a complex, fast-moving organization.
- Grow into a senior PM lead for the Advertiser Experience team over time, including providing strategic guidance and serving as a thought partner to a more junior PM on the team, as you demonstrate command of your scope and expand your ownership footprint.
Qualifications
- 5+ years of product management experience, with a track record of independently owning complex, cross-functional product areas.
- Experience building or owning B2B platform products, including enterprise UX flows and underlying platform infrastructure.
- Strong technical acumen — comfortable engaging deeply with engineering teams on system design, APIs, and platform architecture.
- Experience managing external partner or customer relationships as part of a product role, not just internal stakeholders.
- Strong written and verbal communication skills, with the ability to synthesize complex technical and business context for both engineering teams and executive audiences.
Skills
Benefits
- Highly market-competitive compensation and benefits.
- New hire equity grant and annual refresh grants.
- Flex First remote work policy.
- Location-based base pay ranges provided (US).
About Instacart
Marketplace for grocery delivery and pickup
Instacart is the North American leader in online grocery and one of the fastest-growing companies in e-commerce. Instacart’s same-day delivery and pickup services bring fresh groceries and everyday essentials to busy people and families across the U.S. and Canada in as fast as an hour. Since its founding in 2012, Instacart has become an essential service for millions of families, while also serving as an immediate, flexible earnings opportunity for hundreds of thousands of shoppers across North America. The company partners with more than 350 retailers and delivers from more than 25,000 stores across more than 5,500 cities in North America. Today, Instacart is accessible to more than 85% of households in the U.S. and more than 70% of households in Canada.
More open roles at Instacart
- Director, Ads Product Marketing4d agoRemote · Marketing
- Senior Software Engineer - Ads Manager4d agoRemote · Software Engineering
- Public Engagement Manager4d agoHybrid (US Remote) · Policy & Government Affairs
- Director, Ads Product Marketing4d agoRemote · Marketing
- Senior Software Engineer II - Enterprise Foundations4d agoRemote · Infrastructure