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Head of LATAM Marketing

Cognition· Marketing
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Sao PauloFull-timePosted 2mo ago

About the role

Lead end-to-end LATAM marketing, from market presence to pipeline generation, building Cognition’s brand with developers, technical buyers, and enterprise decision-makers in Brazil and Mexico.

Responsibilities

  • Own marketing for key LATM regions including Brazil and Mexico end-to-end including brand presence, demand generation, partner marketing, events, and customer case studies. Adapting global programs and building local ones where gaps exist.
  • Partner with the LATM sales and account teams to align marketing activity to pipeline priorities and key target accounts.
  • Own vertical ABM strategy and run targeted campaigns that are grounded in real customer outcomes.
  • Localize core positioning and messaging for the market, working closely with product marketing.
  • Lead LATM events strategy, including owned events and third-party sponsorships, in partnership with global programming.
  • Build and own the partner marketing motion, developing co-marketing programs with resellers, SIs, and platform partners that generate pipeline and extend Cognition's reach into accounts.
  • Develop joint GTM programs with key partners: co-branded campaigns, partner-led events, solution briefs, and field enablement that helps partners tell the Cognition story credibly
  • Track and report on pipeline contribution and marketing performance for the region.

Qualifications

  • 5–10 years in enterprise B2B GTM, with meaningful experience in LATM marketing roles.
  • Fluent in Portuguese, Spanish and English; able to operate credibly in both cultures and navigate the nuances of each
  • Experienced across a mix of demand generation, field marketing, partner marketing, and events — this is not a specialist role
  • Experienced building and executing partner marketing programs with resellers, SIs, GSIs, and platform alliances
  • A strong operator who's comfortable building in an environment where not everything is defined. You know how to pull from HQ while moving independently
  • Able to translate complex technical products (AI, developer tools) into messaging that resonates with enterprise buyers and technical audiences
  • Collaborative and low-ego

Skills

Required:Enterprise B2B GTMLatin America market localizationPartner marketing

Benefits

  • Equal Opportunity. Cognition is an equal opportunity employer.
  • Reasonable accommodations for candidates with disabilities during the hiring process.
  • Data Privacy and Arbitration: Global Applicant and Job Candidate Privacy Notice and Applicant Arbitration Agreement.
Last updated Oct 21, 2026. Interested? Apply on the company site.
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About Cognition

cognition is an applied AI lab

An applied AI lab building the future of software engineering. We’re the makers of Devin, a collaborative AI teammate that helps ambitious engineering teams achieve more.

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