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Manager, Marketing Operations

Airwallex· Engineering
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SG - SingaporeFull-timePosted 2mo ago

About the role

Marketing Operations Manager responsible for developing and executing automated marketing campaigns to drive customer acquisition, engagement, and retention, with ABM focus using Marketo and related MarTech tools.

Responsibilities

  • Design, build, and execute B2B marketing campaigns using Marketo, including email templates, workflows, segmentation, and automation rules. Oversee all technical aspects to make sure they are optimised for campaign success.
  • Spin up landing pages using existing, team-maintained templates; maintain a strong working knowledge of landing page and email best practices.
  • Build and manage target account audiences in Demandbase, Hightouch, Salesforce, and Marketo, and activate them across downstream channels by feeding audiences into LinkedIn, Google Ads, or Meta Ads for retargeting to drive ABM-focused marketing motions.
  • Develop and implement complex automation workflows in Marketo, including lead nurturing, drip campaigns, and triggered communications.
  • Provide day-to-day support to the regional Marketing and Sales teams on the use of Marketo, Salesforce, Outreach, and Hightouch, following established best practices and playbooks.
  • Ensure all ABM activities comply with data privacy regulations (e.g., GDPR) and internal security policies, particularly in handling and processing account data.

Qualifications

  • 5+ years of experience working with Marketing Automation tools (e.g. Marketo) and CRM systems (e.g. Salesforce), especially in a B2B environment.
  • A track record of working with Marketing and Sales teams to deploy successful ABM campaigns.
  • Strong analytical skills, a data driven orientation, and uncompromising attention to detail.
  • Solid communication and collaboration skills, both internally and externally.
  • Strong knowledge of HTML, CSS, JavaScript, and email design best practices, with hands-on experience building landing pages and email campaigns.
  • Experience working across MarTech platforms such as Mutiny, Outreach, Marketo, Contentful, or similar tools.
  • Portfolio required: Please prepare to include a portfolio showcasing relevant landing pages, email campaigns, or other digital marketing assets you have created during the interview process.

Skills

Required:Marketing Automation (Marketo)CRM (Salesforce)ABM campaign executionHTML/CSS/JavaScriptData analysis
Last updated Oct 7, 2026. Interested? Apply on the company site.
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About Airwallex

Trusted Global Payments & Financial Platform

Grow your business faster with Airwallex - global business accounts, high speed transfers, multi-currency cards, online payments, embedded finance, and more.

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