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Manager, Marketing Operations, America

Airwallex· Engineering
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Hybrid (US - San Francisco)$110k - $170kFull-timePosted 2mo ago

About the role

Marketing Operations role focused on executing and optimizing ABM programs and campaigns across the US market, partnering with Marketing and Sales to drive acquisition, engagement, and retention.

Responsibilities

  • Own the technical execution of automated B2B marketing campaigns in Marketo, including email templates, workflows, segmentation, automation rules, lead nurturing, drip campaigns, and triggered communications.
  • Build and activate target account audiences across Demandbase, Hightouch, Salesforce, and Marketo, feeding audiences into LinkedIn, Google Ads, and Meta Ads to support account-based marketing.
  • Create landing pages using existing, team-maintained templates, and set up Outreach.io sequences and post-event automation.
  • Run the webinar registration and routing system, QA lead routing after every upload, and catch errors before records reach the sales team.
  • Support mass-email infrastructure tasks as directed, including warming additional sending domains and inboxes, without owning the underlying architecture.
  • Provide day-to-day support to the US Marketing and Sales teams across Marketo, Salesforce, Outreach, and Hightouch, following established playbooks and best practices.
  • Own quality control across your work by flagging ambiguous or risky sends, including audience segments containing existing customers or accounts owned by other regions, rather than sending on autopilot.
  • Ensure ABM activity follows applicable data privacy regulations, including GDPR, and Airwallex’s internal security policies for handling and processing account data.

Qualifications

  • 5+ years of experience working with marketing automation tools, such as Marketo, and CRM systems, such as Salesforce, particularly in a B2B environment.
  • A track record of partnering with Marketing and Sales teams to deploy successful account-based marketing campaigns.
  • Strong analytical skills, a data-driven approach, and uncompromising attention to detail.
  • Strong communication and collaboration skills, both internally and externally.
  • Strong knowledge of HTML, CSS, JavaScript, and email design best practices, with hands-on experience building landing pages and email campaigns.
  • Experience working across MarTech platforms such as Mutiny, Outreach, Marketo, Contentful, or similar tools.
  • A portfolio showcasing relevant landing pages, email campaigns, or other digital marketing assets you've created.

Skills

Required:Marketing automation (Marketo)CRM (Salesforce)Account-based marketingHTML/CSS/JavaScript

Benefits

  • Benefits vary by country and employment type in accordance with local statutory requirements.
  • All employees receive at least the statutory minimum for paid annual leave and public holidays, with many locations offering additional company-provided vacation days.
  • US-based employees: medical, dental, and vision insurance, a 401(k) plan, short-term and long-term disability, basic life insurance, well-being benefits, 20 paid days of vacation, and 12 paid days of company holidays per year.
Last updated Oct 22, 2026. Interested? Apply on the company site.
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About Airwallex

Trusted Global Payments & Financial Platform

Grow your business faster with Airwallex - global business accounts, high speed transfers, multi-currency cards, online payments, embedded finance, and more.

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