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Go‑to‑Market (GTM) Manager - Spain

Educato· Operations
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Hybrid (Spain)ContractPosted 2mo ago

About the role

Go-to-Market (GTM) Manager responsible for building and executing Educato's market-entry strategy in Spain, including market research, partnerships, community building, content readiness, and growth tracking.

Responsibilities

  • Market research and strategy: Identify high-potential exams and student segments, map learner journeys, and shape local positioning; develop launch plans with timelines, priorities, and channel strategies.
  • Creator and partner growth: Identify and secure collaborations with Spanish creators, educators, academies, universities, student organizations, and online communities; maintain pipeline and track reach, sign-ups, CAC, and ROI.
  • Social and community building: Launch and grow Educato Spain across TikTok, Instagram, YouTube, and other platforms; build and moderate learner communities and student ambassador programs.
  • Content launch readiness: Ensure app-store listings, landing pages, FAQs, campaigns, and user communications are accurate, culturally relevant, and written in natural Spanish.
  • User insights and product feedback: Conduct interviews, surveys, and usability tests with Spanish students; translate findings into actionable Product and Growth recommendations and close loop with users.
  • Post-launch growth and reporting: Strengthen partner relationships, scale effective channels, and report on key metrics to guide quick decision-making.
  • Local market ownership: Act as Educato’s Spain expert, identifying opportunities, regional differences, trends, and barriers to adoption.

Qualifications

  • Must-Have: Native or fluent Spanish, plus very strong English
  • Must-Have: Proven experience with influencer or creator marketing and partnerships in Spain
  • Must-Have: Track record of building and engaging online communities or social-media channels
  • Must-Have: Strong understanding of Spanish digital culture and how students discover new products
  • Must-Have: Comfort conducting user research and turning insights into clear actions
  • Must-Have: Ability to own KPIs and make data-driven growth decisions
  • Must-Have: Comfortable operating as a versatile generalist in a fast-paced startup
  • Must-Have: Excellent prioritization, communication, and project-management skills
  • Must-Have: Genuine interest in education and helping students succeed
  • Nice-to-Have: Knowledge of Spain’s exam landscape (Selectividad, MIR, EIR, oposiciones, admissions)
  • Nice-to-Have: Existing relationships with Spanish education creators, academies, universities, or student communities
  • Nice-to-Have: Understanding of regional differences within Spain’s education system
  • Nice-to-Have: Fluency in Catalan, Basque, Galician, or another Spanish language
  • Nice-to-Have: Experience with paid social, performance marketing, or lifecycle/CRM campaigns
  • Nice-to-Have: Experience taking a product from 0→1 in a new market
  • Nice-to-Have: Basic design skills with Canva/Figma and landing-page builders

Skills

Required:Market researchPartnerships and creator marketingCommunity buildingUser researchData-driven growthCommunication and project management
Last updated Sep 24, 2026. Interested? Apply on the company site.
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About Educato

Worldwide exam-prep platform

Educato builds exam prep platforms worldwide using AI. Online exam prep has existed for decades, yet the big players all target the same top 10 exams in the US. The reality is that most exams around the world still have little to no quality online prep material, including many taken by hundreds of thousands of students each year. Educato uses AI to generate high-quality prep content for these exams. LLMs allow us to target the profitable fat middle in the distribution of exams, historically overlooked by education companies.

Artificial IntelligenceEducationEdtech
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