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Senior Marketing Systems Architect

Snowflake Inc.· Marketing
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Hybrid (US-CA-Menlo Park), Hybrid (US-CA-Dublin)$158k - $206.8kFull-timePosted 1mo ago

About the role

Senior Marketing Systems Architect responsible for the data and systems foundation of Marketing Operations, designing and optimizing data architecture, ensuring reliable, scalable integrations, and enabling AI-powered marketing.

Responsibilities

  • Design and optimize Marketing Operations data architecture across Salesforce, Marketo, Snowflake, Hightouch, Clay, and the broader MarTech ecosystem.
  • Own the Marketo-to-Snowflake data sync: audit field mappings, identify gaps and redundancies, and partner with Data Engineering to remediate.
  • Redesign segmentation architecture so audience definitions are consistent, maintainable, and scalable across platforms and regions.
  • Improve lead routing, audience activation, and operational workflows to strengthen lifecycle performance and marketing data governance.
  • Lead MarTech stack health and rationalization: assess platform utilization against cost, flag consolidation opportunities, and deliver renewal-readiness recommendations.
  • Partner with GTM Engineering and Data Engineering to design, validate, and implement scalable technical solutions.
  • Troubleshoot complex platform, integration, and data quality issues to improve system reliability and operational performance.
  • Establish technical standards and governance that support future automation and AI capabilities.

Qualifications

  • 5+ years of experience in Marketing Operations, Marketing Technology, Revenue Operations, or a related technical field.
  • Deep expertise with Salesforce, Marketo, and enterprise MarTech platforms — owned platform architecture.
  • Experience with marketing data architecture, system integrations, APIs, SQL, and troubleshooting complex data flows.
  • Experience designing segmentation, lifecycle, lead routing, and marketing automation architectures at scale.
  • Hands-on experience implementing and operating a reverse ETL or CDP platform.
  • Familiarity with modern data platforms (Snowflake or equivalent), data warehouse-to-MAP sync architectures, and AI-enabled marketing technologies.
  • Experience partnering with GTM Engineering, Data Engineering, or Product Engineering teams to deliver technical solutions.

Skills

Required:Marketing data architectureSalesforceMarketoData integrationReverse ETL / CDP
Last updated Sep 3, 2026. Interested? Apply on the company site.

About Snowflake Inc.

The Data Platform Built for Data Teams.

Snowflake powers AI, data engineering, applications, and analytics on a trusted, scalable AI Data Cloud—eliminating silos and accelerating innovation.

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