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Creative Director, Copy - Windows, Surface & Services

Microsoft· Product Design
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Hybrid (Redmond), Hybrid (Mountain View)$142.8k - $274.8kFull-timePosted 1mo ago

About the role

Creative Director, Copy – Windows, Surface & Services to shape consumer marketing across Windows, Surface devices, and Services ( including Bing and Edge ), with emphasis on film craft, social-first ideas, and platform-native storytelling. Individual contributor leading major creative assignments from brief through production, collaborating with internal teams and external partners.

Responsibilities

  • Define and lead creative direction across integrated, multi-channel marketing efforts for Windows, Surface devices, and Services including Bing and Edge, spanning brand advertising, product launches, paid media, social, digital, experiential, and ongoing go-to-market communications.
  • Develop breakthrough creative concepts and campaign platforms rooted in audience insight, product truth, cultural relevance, and strategic clarity.
  • Concept and write film, television, online video, branded entertainment, and other cinematic storytelling, from early creative territories and treatments through finished scripts.
  • Play an active creative role throughout film production, including director selection, pre-production, casting, production design, shoots, edit, sound, music, and finishing.
  • Partner closely with directors, DPs, production companies, editors, and agency teams to protect the core idea while pushing every element of the work toward the highest level of craft.
  • Develop social-first creative ideas and campaigns designed around how audiences actually discover, participate in, and share culture across platforms.
  • Create distinctive ideas for paid media, understanding how a campaign system can stretch from major brand moments to short-form, platform-native, and performance-oriented creative without losing the strength of the idea.
  • Write and shape work across a wide range of formats including campaign platforms, headlines, scripts, manifestos, social content, digital experiences, product storytelling, launch narratives, and presentations.
  • Translate complex technology into simple, memorable consumer ideas without sacrificing intelligence, personality, or product truth.
  • Serve as a creative partner across Integrated Marketing, Advertising, Media, Social, Product Marketing, Design, Production, Engineering, and external agencies.
  • Develop and present compelling creative territories, scripts, campaign ideas, and strategic narratives to senior and executive stakeholders with clarity, confidence, and conviction.
  • Provide clear, actionable creative direction to writers, art directors, designers, filmmakers, production partners, agencies, and other creative collaborators.
  • Guide internal creatives, freelancers, writers, production partners, and agencies to deliver strategically grounded, culturally relevant, digitally native creative work.
  • Maintain creative consistency and excellence across Windows, Surface, and Services while adapting ideas intelligently across channels, formats, audiences, and markets.
  • Stay deeply engaged with advertising, filmmaking, entertainment, design, social culture, creators, and emerging forms of storytelling to continually raise the ambition and relevance of the work.
  • Thoughtfully incorporate AI and emerging creative technologies into concept development, writing, experimentation, and production workflows to accelerate ideation and innovation.
  • Remain a hands-on creative, regularly concepting, writing, rewriting, editing, and solving creative problems rather than solely directing the work of others.
  • Embody our Culture and Values.

Qualifications

  • Master's Degree in a related field AND 6+ years experience working in a creative space for a global brand
  • OR Bachelor's Degree in a related field AND 8+ years experience working in a creative space for a global brand
  • OR equivalent experience, including demonstrated experience working in a creative space for a global brand
  • 10+ years of experience creating and leading breakthrough advertising and brand creative for globally recognized brands
  • Experience writing commercials, brand films, short-form video, branded content, and other forms of scripted storytelling
  • Experience taking work through pre-production, production, shoots, post-production, and final delivery
  • Experience collaborating directly with directors, DPs, editors, production companies, and other filmmaking talent
  • Experience with advertising writing across formats, from campaign platforms and headlines to long-form copy, scripts, social content, and brand storytelling
  • Experience developing social-first creative and paid social campaigns for major brands
  • Experience creating integrated campaigns spanning film, social, digital, paid media, experiential, and emerging formats
  • Experience presenting creative work to executives and articulating the thinking behind ideas with clarity, confidence, and impact
  • Experience leading and creatively directing agency partners, freelancers, writers, art directors, designers, filmmakers, and production partners
  • Experience working in both agency and in-house creative environments preferred
  • Experience with emerging creative technologies and AI-enabled creative workflows
  • The ability to provide a portfolio of relevant work for review
Last updated Aug 27, 2026. Interested? Apply on the company site.

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