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Brand Marketing Lead

Match Group· Hinge – Marketing
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New York, NY$149k - $180kFull-timePosted 1mo ago

About the role

Brand Marketing Lead at Hinge, responsible for independently steering integrated brand campaigns across global markets from brief to launch, shaping briefs with Strategy and Creative, and partnering with external agencies and internal teams to ensure campaigns align with brand purpose and drive culture-defining impact.

Responsibilities

  • Independently steer integrated brand campaigns with minimal oversight, owning the arc from brief through launch.
  • Shape campaign briefs and go-to-market plans as a thought partner to Strategy, contributing business context, consumer feedback, and performance insight — and carrying the agreed strategic intent through to launch.
  • Lead agency relationships on your campaigns, aligning on scope, setting shared expectations, and managing partnership health.
  • Hold a high creative bar with internal Creative teams and agency partners, advocating decisively for what's right for the brand.
  • Align cross-functional stakeholders to keep projects aligned and moving, flagging risks early and bringing structure to complex workstreams.
  • Lead how cultural partnerships and sponsorships show up in your campaigns, partnering with Comms on selection and fit.
  • Own the campaign performance narrative with Growth & Analytics and Media teams, engaging as a partner on channel and budget tradeoffs and feeding learnings into future work.
  • Serve as a thought partner to the Sr. Director on annual global brand planning and campaign budget allocation.
  • Bring brand and go-to-market expertise to marketing initiatives led by other teams, contributing strategic perspective, channel fluency, and creative judgment where it's needed.
  • Stay attuned to cultural, consumer, and competitive trends, bringing curiosity about culture to every campaign you touch.

Qualifications

  • 7+ years of experience in brand marketing, either at a creative agency or in-house at a consumer brand (or a mix of both).
  • A track record of independently leading integrated, multi-market campaigns end-to-end — with real ownership of briefs, agency relationships, and results.
  • A point of view on brand and culture. You care about what a brand stands for in the world, understand how culture moves, and bring that conviction to every brief, review, and partner conversation.
  • Experience leading external agency relationships: briefing, evaluating work, managing partnership health, and advocating clearly for what makes the work right.
  • A creative collaborator — you're as comfortable throwing out ideas and pushing thinking as you are knowing when something isn't right and saying so.
  • You convert ambiguity into a recommendation. You escalate decisions and run complex programs without needing day-to-day direction.
  • Fluency in paid media and measurement. You can engage on channel and budget tradeoffs, read performance results, and know what questions to ask.
  • Highly organized and execution-focused, with a track record of keeping complex, multi-market campaigns on track.
  • Energized by Hinge's mission to create a less lonely world.

Skills

Required:Brand strategyCampaign managementAgency managementCross-functional leadershipPaid media & measurement

Benefits

  • 401(k) Matching: We match 100% of the first 10% of pre-tax 401(k) contributions you make, up to a maximum of $10,000 per year.
  • Professional Growth: Annual Learning & Development stipend after three months; Udemy access starting day one.
  • Parental Leave & Planning: 100% paid parental leave (20 paid weeks for both birth and non-birth parents).
  • Fertility Support: Access to fertility care through Carrot and stipend toward fertility preservation.
  • Date Stipend: $100 monthly stipend for epic dates; Hinge Premium free for employees and loved ones.
  • ERGs: Eight Employee Resource Groups offering support and events.
Last updated Oct 21, 2026. Interested? Apply on the company site.

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