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Market Insights Manager (CA)

PointClickCare· Marketing
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Remote, Hybrid (Mississauga)$86k - $96kFull-timePosted 1mo ago

About the role

The Market Insights Manager is an individual contributor responsible for executing market research and competitive intelligence to inform product, marketing, and go-to-market decisions. The role includes ongoing competitive monitoring, competitor profiling, market trend analyses, and creation of reports, dashboards, and presentations. It also designs and runs qualitative studies (in-depth interviews) and supports quantitative studies (surveys, MaxDiff, pricing research).

Responsibilities

  • Foster a Customer-Centric Culture: Advocate for a customer-focused approach throughout the organization by promoting the voice of the customer and enhancing primary research capabilities.
  • Execute Research Projects: Design, implement, and manage market research studies using qualitative and quantitative methods (surveys, focus groups) to gather insights on customer needs, market trends, and competitive activity.
  • Methodology Development: Contribute to development and refinement of research methodologies and best practices.
  • Data Collection and Analysis: Gather, organize, and analyze data from qualitative interviews, discussions, surveys, and industry publications using tools like Excel, SPSS, or AI-based solutions.
  • Reporting and Insights: Create reports, dashboards, and presentations that clearly communicate findings and actionable insights for marketing and product strategy decisions.
  • Presentation Skills: Deliver findings and recommendations to senior leadership and stakeholders.
  • Quality Assurance: Maintain data accuracy and integrity, manage confidential information.
  • Support Senior Staff: Provide logistical and analytical assistance to senior research/insights managers.
  • Project Management: Oversee timelines, document processes, schedule, and maintain research files.
  • Innovation and Trends: Stay updated on emerging research technologies and methodologies.

Qualifications

  • 5 years hands-on experience within the market research industry, collecting and analyzing data, reporting and presenting findings within the healthcare industry
  • Advanced analytical skills, including experience with statistical modeling and integrating disparate data sources
  • Advanced storytelling and presentation skills; ability to translate complex concepts into easily understood language
  • Expertise with Excel, PowerPoint, PowerBI, and AI solutions
  • Highly motivated, results-driven, collaborative in fast-paced environment
  • Bachelor’s or advanced degree in business, mathematics, or the sciences
  • Understanding of conjoint, Max Diff, price elasticity, concept testing, and related research types
  • Experience managing complex market research studies such as brand health and brand equity trackers

Skills

Required:Market researchData analysisStorytelling & presentationToolsResearch methodsProject management
Nice to have:Healthcare industry knowledge

Benefits

  • Benefits starting from Day 1
  • Retirement Plan Matching
  • Flexible Paid Time Off
  • Wellness Support Programs and Resources
  • Parental & Caregiver Leaves
  • Fertility & Adoption Support
  • Continuous Development Support Program
  • Employee Assistance Program
  • Allyship and Inclusion Communities
  • Employee Recognition … and more!
Last updated Oct 21, 2026. Interested? Apply on the company site.

About PointClickCare

Healthcare Software for Smarter Care Delivery | PointClickCare

Transform care coordination and outcomes with AI-powered healthcare software that improves collaboration, reimbursement, and transitions of care.

healthcare softwareEHRcare coordinationhealthcare solutionssenior livingskilled nursinghospitals & health systemscare outcomes
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