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Product Marketing Manager (12 month contract)

PointClickCare· Marketing
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Hybrid (Mississauga, ON)$45.19/hr - $50/hrContractPosted 4d ago

About the role

Product Marketing Manager to lead positioning, messaging, go-to-market planning, and sales enablement for Skilled Nursing products within PointClickCare, focusing on AI-driven product launches and growth.

Responsibilities

  • Develop product positioning, value propositions, and messaging that resonate with the buying audience, and produce the source messaging blueprint or positioning guide.
  • Create the competitive comparison guide for use in positioning against similar offerings from other organizations.
  • Assist in product naming by providing market, competitive, and customer context.
  • Lead product introduction and launch planning, including development and measurement of KPIs.
  • Support the launch of new products and releases by defining product positioning and unique selling propositions, and by scoping and creating the required tools and collateral.
  • Develop, enhance, and own distribution of public-facing product launch marketing materials.
  • Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process for PointClickCare solutions.
  • Partner with the Sales Enablement team to lead sales training on new products and capabilities, including regular updates on product enhancements.
  • Educate internal sales and marketing teams on concise demonstration of product strengths and enhancements.
  • Act as a key SME supporting complex sales inquiries, customer-facing product education, and roadmap updates.
  • Collaborate with the sales team in complex sales scenarios, providing clear value propositions, messaging, and tools.
  • Collaborate with marketing peers to drive development of content (sales decks, solution sheets, customer references, thought leadership, campaign assets).
  • Work with marketing programs, brand management, and digital marketing teams to ensure product themes are communicated.
  • Provide guidance on program and event content themes and ensure availability of customer-facing content.
  • Publicly convey product and market strengths through blogs, presentations, and webinars.
  • Develop case studies, references, and testimonials with customers.
  • Be the expert on customers, their buying criteria, regulatory considerations, and segment-specific demands.
  • Align with product management to facilitate information flow between teams.
  • Develop and deepen expertise in PointClickCare's products to construct compelling use case scenarios.

Qualifications

  • Bachelor's degree, or equivalent experience
  • 4-6 years of product marketing experience
  • Experience applying Product Management and/or Product Marketing principles and frameworks (e.g., Practical Product Management or Pragmatic Marketing)
  • Experience building consensus and collaborating across groups
  • Polished professional with an enthusiastic attitude in fast-paced environments
  • AI fluency and/or hands-on use of leading AI solutions

Skills

Required:Product marketing strategyGo-to-market planningSales enablementAI literacy
Nice to have:Content creation
Last updated Oct 21, 2026. Interested? Apply on the company site.

About PointClickCare

Healthcare Software for Smarter Care Delivery | PointClickCare

Transform care coordination and outcomes with AI-powered healthcare software that improves collaboration, reimbursement, and transitions of care.

healthcare softwareEHRcare coordinationhealthcare solutionssenior livingskilled nursinghospitals & health systemscare outcomes
Company profileWebsite

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