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Content Strategist, Contract (CA)

PointClickCare· Marketing
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Hybrid (Remote)CA$91k - CA$97kContractPosted 1mo ago

About the role

Contract Content Strategist responsible for owning and executing PointClickCare’s owned brand content strategy across blogs, podcasts, web content, and branded programs, translating GTM/PMM into brand storytelling, and leading content for SUMMIT and employer brand initiatives.

Responsibilities

  • Own the Owned Brand Content Strategy: Develop, manage, and execute the strategy across PointClickCare's owned channels, including the blog, podcast, web, and long and short form content, ensuring a consistent brand voice and point of view.
  • Execute at a High Standard: Move seamlessly from strategy to production. Plan editorial calendars, write and edit content, manage production workflows, and ship consistently against deadlines.
  • Translate GTM into Brand: Partner with all marketing pods to translate PMM and GTM strategy into brand content strategy, ensuring owned content supports top of funnel thought leadership objectives and business priorities.
  • Lead Owned Media Thought Leadership: Develop and execute thought leadership content for PointClickCare executives and subject matter experts across owned media channels, translating their expertise into compelling content.
  • Drive Content Distribution: Develop channel and distribution strategies that extend reach, partnering with demand, social, web, and other teams to reach priority audiences.
  • Manage Agency Partnership Brand Programs: Serve as day-to-day executional lead on brand-related agency programs, managing deliverables and deadlines.
  • Cross-Pod Collaboration: Interface with product marketing, demand generation, and growth to align content with campaign priorities and audience needs.
  • Measure and Optimize: Track content performance across owned channels, report on key metrics, and refine strategy and editorial mix.
  • Content Frameworks and Best Practices: Establish guidelines for brand storytelling, content positioning, and channel strategy across the organization.
  • Own SUMMIT Content Strategy and Support Event Deliverables: Lead owned content strategy for SUMMIT, including pre-event, onsite, and post-event content, session content, copy, and hype materials.
  • Support Employer Brand Content Strategy: Collaborate with People, Talent Acquisition, HR to develop and edit employee stories, recruitment content, and careers web content.

Qualifications

  • Proven experience in content strategy with strong executional track record
  • Hands-on experience managing owned channels (blogs, podcasts, web content) including editorial planning, writing, editing, production
  • Experience managing agency partners and external content programs
  • Strong understanding of how brand content supports top of funnel demand and thought leadership, with ability to translate PMM and GTM strategy into brand storytelling
  • Ability to analyze content performance metrics and translate insights into actionable improvements
  • Strong cross-functional collaboration skills, comfortable embedding with multiple teams and pods
  • Background in healthcare or B2B SaaS marketing is a plus but not required

Skills

Required:Content strategyEditorial planningWriting and editingProject management

Benefits

  • Canada base salary range for this position is $91,000 - $97,000, overtime eligible. Our salary ranges are determined by job and level. The range displayed reflects the target for new hire salaries across all Canada locations.
Last updated Oct 21, 2026. Interested? Apply on the company site.

About PointClickCare

Healthcare Software for Smarter Care Delivery | PointClickCare

Transform care coordination and outcomes with AI-powered healthcare software that improves collaboration, reimbursement, and transitions of care.

healthcare softwareEHRcare coordinationhealthcare solutionssenior livingskilled nursinghospitals & health systemscare outcomes
Company profileWebsite

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