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Director of Verticals Marketing

Rippling· Marketing
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Hybrid (SF), Hybrid (NYC), Hybrid (Seattle)$183k - $305kfull-timePosted 1mo ago

About the role

Director of Verticals Marketing to lead the industry-focused go-to-market motion, owning positioning, messaging, channel strategy, and cross-functional GTM execution to drive pipeline and revenue.

Responsibilities

  • Own Rippling’s vertical marketing strategy. Identify and prioritize the industries where Rippling has the strongest right to win based on customer pain, product fit, sales signal, market size, competitive dynamics, and quantitative proof.
  • Build vertical-specific positioning and messaging. Translate Rippling’s broad platform into sharp industry narratives that speak to the biggest problems of buyers in each vertical.
  • Execute the GTM motion. Partner with Sales, Revenue Operations, Demand Gen, Enablement, and Product Marketing to build and execute a full funnel GTM motion across a variety of channels.
  • Partner with Product and PMM teams. Surface vertical-specific gaps, evidence needs, and roadmap implications while keeping external claims grounded in proof.
  • Create field-ready enablement and assets. Build the core talk tracks and materials sellers need: industry one-pagers, discovery guides, pitch narratives, competitive landmines, demo guidance, proof points, customer stories, and campaign inputs.
  • Develop and manage a high-performing verticals marketing team. Manage a team and build the operating cadence, standards, and priorities for the verticals marketing function.
  • Measure what works (and what doesn’t). Define and measure the leading and lagging indicators for the vertical motion, including pipeline quality, win rate, attach rates, competitive performance, and message resonance.

Qualifications

  • 7+ years of B2B marketing experience and familiarity with vertical GTM motions
  • A track record of owning integrated campaigns and demand generation tied to measurable pipeline
  • Proven experience leading and developing high-performing marketing teams, with a track record of hiring, coaching, and managing talent in fast-paced, high-growth environments
  • Demonstrated cross-functional leadership and the ability to thrive in ambiguity at a fast pace
  • Understanding of how sellers use messaging in real conversations and ability to enable them with talk tracks and materials that improve discovery, sharpen pitches, and help teams handle objections
  • Clear frameworks that use qualitative and quantitative inputs to inform bets, diagnose performance, and make tradeoffs

Skills

Required:Vertical marketing strategyPositioning and messagingGo-to-market (GTM) execution

Benefits

  • Competitive salary + benefits + equity
  • Office-based role with in-office requirement (3x/week) in SF, NYC, or Seattle
  • Hybrid work arrangement
  • Diversity and inclusion support
  • Reasonable accommodations available upon request
Last updated Sep 2, 2026. Interested? Apply on the company site.
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About Rippling

#1 Workforce Management System | HR, IT, Finance

Rippling eliminates the friction from running a business, combining HR, IT, and Finance apps on a unified data platform.

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