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Senior Manager, Marketing, Mexico

Airwallex· Marketing
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Hybrid (MX - Mexico City)Full-timePosted 1mo ago

About the role

Senior-level marketing role responsible for building Airwallex's marketing presence in Mexico from the ground up, localizing campaigns, generating pipeline, and partnering with the local commercial team to drive growth.

Responsibilities

  • Plan, produce, and execute all local physical and hybrid field events—including intimate C-level roundtables, networking dinners, customer workshops, trade shows, and industry conferences.
  • Develop and execute the local content roadmap; define structural frameworks ("skeletons") and quarterback the end-to-end development of localized thought leadership, whitepapers, industry reports, and high-converting lead magnets that drive top-of-funnel demand and establish Airwallex as a market authority.
  • Localize global messaging and campaigns for Mexican businesses, decision-makers, and buying journeys.
  • Build marketing programs around Mexico's cross-border commerce, international business, fintech, payments, and digital-business ecosystem.
  • Develop high-quality Spanish-language content, customer communications, events, and campaign experiences appropriate for the Mexican market.
  • Partner with the Mexico commercial organization to identify priority industries, customer segments, use cases, and local proof points.
  • Build relationships with Mexican fintech, technology, commerce, startup, and business communities.
  • Coordinate local market requirements with Product, Operations, Legal, Compliance, and central Marketing teams.
  • Own the regional marketing budget for Mexico, ensuring efficient spend and measurable return on investment.
  • Define and track local marketing KPIs tied to pipeline, revenue, brand awareness, and customer acquisition; report on campaign effectiveness and continuously optimize strategies.
  • Act as Airwallex's marketing voice in Mexico, representing the brand at local events, in media, and with ecosystem partners to position Airwallex as a thought leader in the market.

Qualifications

  • 8+ years of experience in marketing, with meaningful experience in regional, country, growth, demand-generation, integrated, field, or product marketing.
  • Demonstrated experience developing and executing marketing plans for a country, region, business line, or new market.
  • Strong track record of building programs from the ground up and delivering measurable outcomes.
  • Experience partnering closely with Sales, Partnerships, SDR, RevOps, Product, and global Marketing teams.
  • Proven ability to connect marketing activity to business outcomes, including pipeline, revenue, acquisition, conversion, activation, or customer growth.
  • Strong understanding of integrated marketing channels, campaign operations, measurement, attribution, and funnel optimization.
  • Excellent written and verbal communication skills in both English and Spanish.
  • Strong local-market knowledge and credibility with relevant customers, partners, media, industry groups, or ecosystem stakeholders in Mexico.
  • Experience operating independently in a high-growth, ambiguous, or evolving environment.
  • Strong analytical, organizational, project-management, and stakeholder-management skills.
  • Ability to influence senior stakeholders and coordinate complex cross-functional work without direct authority.
  • Experience in fintech, payments, banking, SaaS, or B2B technology sectors.

Skills

Required:Marketing strategy and planningCross-functional collaborationCampaign management
Last updated Oct 7, 2026. Interested? Apply on the company site.
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About Airwallex

Trusted Global Payments & Financial Platform

Grow your business faster with Airwallex - global business accounts, high speed transfers, multi-currency cards, online payments, embedded finance, and more.

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