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Senior Manager, Marketing, Brazil

Airwallex· Marketing
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Hybrid (BZ - Sao Paulo)Full-timePosted 1mo ago

About the role

Senior marketing leader responsible for building Airwallex's marketing presence in Brazil from the ground up, localizing campaigns, and partnering with the commercial team to generate pipeline and accelerate customer growth in a high-growth, cross-border fintech market.

Responsibilities

  • Plan, produce, and execute all local physical and hybrid field events—including intimate C-level roundtables, networking dinners, customer workshops, trade shows, and industry conferences.
  • Develop and execute the local content roadmap; define structural frameworks ("skeletons") and quarterback the end-to-end development of localized thought leadership, whitepapers, industry reports, and high-converting lead magnets that drive top-of-funnel demand and establish Airwallex as a market authority.
  • Localize global messaging and campaigns for Brazilian businesses, decision-makers, and buying journeys.
  • Build marketing programs around Brazil's cross-border commerce, international business, fintech, payments, and digital-business ecosystem.
  • Develop high-quality Portuguese-language content, customer communications, events, and campaign experiences appropriate for the Brazilian market.
  • Partner with the Brazil commercial organization to identify priority industries, customer segments, use cases, and local proof points.
  • Build relationships with Brazilian fintech, technology, commerce, startup, and business communities.
  • Coordinate local market requirements with Product, Operations, Legal, Compliance, and central Marketing teams.
  • Own the regional marketing budget for Brazil, ensuring efficient spend and measurable return on investment.
  • Define and track local marketing KPIs tied to pipeline, revenue, brand awareness, and customer acquisition; report on campaign effectiveness and continuously optimize strategies.
  • Act as Airwallex's marketing voice in Brazil, representing the brand at local events, in media, and with ecosystem partners to position Airwallex as a thought leader in the market.
  • Develop sales enablement materials including battlecards, pitch decks, and competitive positioning documents for the Brazil commercial team.
  • Monitor the competitive landscape, regulatory developments, and market trends in Brazil's payments and fintech ecosystem to inform strategy and positioning.

Qualifications

  • 8+ years of experience in marketing, with meaningful experience in regional, country, growth, demand-generation, integrated, field, or product marketing.
  • Demonstrated experience developing and executing marketing plans for a country, region, business line, or new market.
  • Strong track record of building programs from the ground up and delivering measurable outcomes.
  • Experience partnering closely with Sales, Partnerships, SDR, RevOps, Product, and global Marketing teams.
  • Proven ability to connect marketing activity to business outcomes, including pipeline, revenue, acquisition, conversion, activation, or customer growth.
  • Strong understanding of integrated marketing channels, campaign operations, measurement, attribution, and funnel optimization.
  • Excellent written and verbal communication skills in both English and Portuguese.
  • Strong local-market knowledge and credibility with relevant customers, partners, media, industry groups, or ecosystem stakeholders in Brazil.
  • Experience operating independently in a high-growth, ambiguous, or evolving environment.
  • Strong analytical, organizational, project-management, and stakeholder-management skills.
  • Ability to influence senior stakeholders and coordinate complex cross-functional work without direct authority.
  • Experience in fintech, payments, banking, SaaS, or B2B technology sectors.

Skills

Required:Marketing planning and executionCross-functional collaborationContent localization and thought leadershipMarket and competitive intelligence
Last updated Oct 7, 2026. Interested? Apply on the company site.
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About Airwallex

Trusted Global Payments & Financial Platform

Grow your business faster with Airwallex - global business accounts, high speed transfers, multi-currency cards, online payments, embedded finance, and more.

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