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Director, Product Marketing

Horizon3 AI· Marketing
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RemoteFull-timePosted 1mo ago

About the role

Director level product marketing leader to define strategy, operating model, and talent system for Horizon3’s NodeZero platform, driving category leadership, pipeline, sales productivity, and revenue growth in a remote-first environment.

Responsibilities

  • Define and execute the product marketing strategy across the NodeZero platform, aligning portfolio priorities with corporate narrative, growth objectives, market opportunity, and revenue plan.
  • Establish an architecture showing how Horizon3 capabilities fit together as a single proactive security platform.
  • Lead the evolution of market position toward evidence-based proactive security and CTEM operating model.
  • Translate product and market strategy into buyer narratives for CISOs, security leaders, SecOps, ITOps, cloud-security, identity, application-security, infrastructure, compliance, and offensive-security teams.
  • Identify high-value market opportunities, buying centers, use cases, and customer segments; prioritize product marketing investment accordingly.
  • Serve as senior product marketing voice in executive planning, board preparation, analyst engagements, industry events, and strategic customer conversations.
  • Create and scale a repeatable launch methodology coordinating cross-functional teams around one plan.
  • Establish launch principles, stage gates, briefs, roles, timelines, readiness, measurement standards, and post-launch reviews.
  • Ensure launches start with validated customer problems, differentiated market position, defined audience, proof points, field activation plan, and defined business outcomes.
  • Oversee messaging, positioning, pricing and packaging inputs, buyer journeys, launch content, campaigns, enablement, analyst materials, and customer communications.
  • Create a feedback loop turning field intelligence, customer evidence, and competitive insights into Product and executive decisions.
  • Measure launch performance and use results to improve future launches and GTM efficiency.
  • Lead, coach, and develop a high-performing PMM team with clear charters, ownership, priorities, and metrics.
  • Set high standards for strategic thinking, technical fluency, customer empathy, writing, discipline, and commercial impact.
  • Build a portfolio model enabling PMMs to own areas while maintaining consistent messaging, process, and standards.
  • Recruit, onboard, mentor, and retain PMM talent as the organization grows.
  • Establish regular team operating rhythms for planning, reviews, skill development, and performance conversations.
  • Create opportunities for reusable assets, deeper market expertise, and AI-assisted workflows.
  • Partner with Sales and Revenue Operations to define PMM contributions to pipeline, conversion, deal velocity, win rates, expansion, retention, and customer value.
  • Develop an enablement system covering messaging, discovery, qualification, solution narratives, demos, objections, competitive responses, plays, and training.
  • Ensure field can communicate technical proof and executive value including reduced exposure and faster remediation.
  • Collaborate with Customer Success and Customer Marketing to drive adoption, expansion, advocacy, and customer-proof programs.
  • Capture win/loss insights and customer feedback; convert into action.
  • Build scalable campaign-in-a-box and partner-ready packages for regional and channel activation.
  • Own Horizon3 product narratives across the customer journey and ensure high-quality proof-first content (pages, briefs, blogs, guides, white papers, stories, webinars, POVs, analyst materials, demos, presentations).
  • Maintain accuracy and differentiation of technical claims grounded in customer evidence and product capability.
  • Amplify product stories through Corporate Communications, Analyst Relations, Demand Generation, Field Marketing, and Alliances.
  • Educate the market on shift from vulnerability volume to verified exploitability, remediation, and continuous resilience.
  • Build durable content and evidence systems to accelerate production of high-quality PMM outputs.
  • Represent customer and market perspectives in portfolio planning, prioritization, packaging, launch readiness, and roadmap discussions.
  • Resolve cross-functional ambiguity by clarifying decision rights, ownership, dependencies, and next actions.
  • Model direct, evidence-based, respectful communication in high-stakes decisions and executive conversations.
  • Lead AI-assisted workflows to improve research, content development, personalization, competitive analysis, enablement, reporting, and scale.
  • Define responsible standards for using AI in PMM while protecting accuracy, security, brand, and human judgment.
  • Identify high-value opportunities to reduce repetitive work and improve PMM outputs.
  • Build templates, libraries, knowledge resources, and QC practices to increase leverage without disjointed experiments.
  • Use data, automation, and feedback to continuously improve the PMM operating model.
  • Define PMM scorecard covering launch readiness, pipeline influence, conversion, competitive performance, sales productivity, content engagement, adoption, expansion, and customer-proof metrics.
  • Collaborate on planning, budget, headcount, forecasting, and resource tradeoffs; establish reliable reporting for executives.
  • Use Salesforce, product analytics, market intelligence, win/loss data, and customer insights to guide investment decisions.
  • Hold PMM accountable for outcomes and maintain rigor for a technical cybersecurity category.
  • Serve as trusted strategic partner to Product and Engineering leadership; connect roadmap to customer problems, market shifts, and commercial opportunity.
  • Engage with Attack Research and technical experts to translate capabilities to market value.
  • Represent customer and market perspectives in portfolio planning, prioritization, packaging, readiness, and roadmap discussions.
  • Clarify decision rights, owners, dependencies, and next actions; align a fast-moving global organization.
  • Model clear, evidence-based, respectful communication in high-stakes decisions and executive conversations.
  • Lead AI-assisted workflows to improve research, content development, personalization, competitive analysis, enablement, reporting, and scale.

Qualifications

  • 10+ years of B2B product marketing experience, including enterprise SaaS, cybersecurity, cloud, infrastructure, or other complex technical category.
  • 4+ years of experience leading or managing product marketers and building high-performing cross-functional teams.
  • Proven success defining product marketing strategy and operating models across multiple products, segments, or buying centers.
  • Track record of launching and scaling complex technical products with measurable impact on pipeline, revenue, adoption, retention, or market position.
  • Strong understanding of cybersecurity markets, buyer journeys, competitive dynamics, and translating technical differentiation into commercial advantage.
  • Ability to move fluently between executive strategy and technical detail; build trust with board-level leaders, product executives, sales, engineers, security practitioners, and customers.
  • Exceptional writing, presentation, facilitation, and stakeholder-management skills.
  • Experience building repeatable launch, enablement, content, customer-insight, and measurement systems.
  • Ability to operate effectively in ambiguity, create clarity, and drive decisions in a high-growth organization.
  • Strong business judgment, analytical skills, and comfort using data to prioritize investments and assess performance.

Skills

Required:Product marketing strategyGo-to-market planningTeam leadership

Benefits

  • Inclusive Team
  • Growth Opportunities
  • Innovative Culture
  • Hybrid & Remote Work (including Chicago office with some roles requiring in-office presence)
  • Competitive Compensation (salary, equity, benefits) including health, vision & dental insurance for you and family, flexible vacation, generous parental leave.
Last updated Sep 3, 2026. Interested? Apply on the company site.

About Horizon3 AI

Only Pentesting Platform Proven in Production

Continuously assess, fix, and verify your security posture. Securing enterprises across many attack surfaces.

PentestingSecurity PostureThreat DetectionVulnerabilitiesRisk AssessmentOffensive Security
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