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Principal Product Marketing Manager - Public Sector

Samsara· Product Marketing
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Remote$119.3k - $210kfull-timePosted 1mo ago

About the role

Principal Product Marketing Manager for Public Sector at Samsara, responsible for narrative, positioning, and enablement to win in government across federal, state, local, and education segments. Remote role based in the U.S., with preferred proximity to Washington, DC or Pacific Time considerations.

Responsibilities

  • Own public sector positioning and messaging: Develop and evolve Samsara's core narrative for government buyers across federal, state, local, and education segments — grounded in mission outcomes rather than generic product benefits
  • Build Samsara's federal go-to-market foundation: Partner cross-functionally to define how Samsara approaches the federal market, including messaging and enablement that reflect our compliance roadmap as it evolves
  • Translate compliance into a sales advantage: Understand the FedRAMP authorization process and impact levels — deeply enough to explain it clearly to sales teams and prospects, and to inform internal conversations about authorization strategy and timing
  • Drive product and platform launches for public sector: Localize Samsara's launches for a government audience, ensuring messaging reflects agency use cases, procurement realities, and compliance considerations
  • Enable sales and channel teams: Build battlecards, objection-handling guides, RFP/RFI response content, and compliance-focused sales collateral that helps account teams and channel partners win competitive government deals
  • Support competitive intelligence for public sector: Track how competitors position themselves to government buyers, and translate that intelligence into differentiated Samsara messaging and sales guidance
  • Represent Samsara at public sector events and forums: Support flagship industry events and partner conferences with content, speaking support, and thought leadership

Qualifications

  • 7+ years of product marketing (or closely related go-to-market) experience, with a meaningful portion of that focused on public sector / government technology marketing (B2G)
  • Working knowledge of the FedRAMP authorization process, and general familiarity with adjacent compliance frameworks (e.g., StateRAMP/GovRAMP, NIST 800-53), with the ability to translate them into clear guidance for internal teams
  • Proven ability to independently own strategic programs from conception to completion, and to influence cross-functional partners without direct authority
  • Exceptional written and verbal communication skills — able to translate complex topics into clear, compelling narratives for technical and non-technical audiences alike
  • Bachelor's degree or equivalent practical experience

Skills

Required:Public sector product marketingFedRAMP / compliance frameworks

Benefits

  • Total Rewards includes base salary, performance-based bonus/variable pay, and equity (for eligible roles)
  • Flexible, employee-led remote model
  • Professional development stipend
  • Comprehensive health and parental leave plans
Last updated Oct 17, 2026. Interested? Apply on the company site.

About Samsara

Samsara | The Connected Operations Platform

Samsara's connected operations platform helps 20,000+ operations improve safety, cut costs, and run smarter — built with operators.

Fleet TelematicsCameras and VideoDriver ExperienceSafety Reporting & InsightsEquipment ManagementIntegrated platformAI-powered analyticsFleet Intelligence
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