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Growth Media Marketing Manager, Paid Search

Instacart· Marketing
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Hybrid (Canada (Remote))CA$101k - CA$106.5kfull-timePosted 1mo ago

About the role

Role focused on managing paid search campaigns (Google Ads and Microsoft Ads) to drive new customer acquisition at scale, with multi-million dollar budgets, rigorous analytics, and cross-functional collaboration within a flexible, remote-ready environment.

Responsibilities

  • Paid search campaigns across Google Ads and Microsoft Ads are executed with accuracy and consistency, driving reliable new customer acquisition at scale across multiple accounts simultaneously.
  • Multi-million dollar monthly budgets are paced and managed with precision, with spend alignment and campaign efficiency maintained across all accounts in close coordination with internal stakeholders.
  • Large-scale campaign structures, including keyword management, bid strategies, ad copy, landing pages, and audience targeting, are continuously optimized and maintained within established testing frameworks and operational playbooks.
  • Campaign performance is tracked, analyzed, and presented on a regular cadence, with insights surfaced proactively and campaign health issues identified and resolved before they impact results.
  • A/B tests and marketing experiments with Data Science, Analytics, and Product teams are supported with meticulous records of campaign changes, budget pacing, and performance trends.

Qualifications

  • 3-6 years of hands-on experience managing paid search campaigns directly within Google Ads and Microsoft Ads platforms.
  • Experience managing large paid search budgets, with exposure to programs involving $5M+ in monthly spend preferred.
  • Strong analytical skills with demonstrated experience optimizing toward performance metrics such as CPA, ROAS, ROI, LTV, and CAC.
  • Proficiency in Excel or Google Sheets for performance analysis, budget tracking, and reporting.
  • Proven ability to follow detailed operational processes and SOPs with consistency, accuracy, and a high attention to detail across complex, multi-account campaign structures.
  • Strong written and verbal communication skills, with experience presenting performance insights and updates to internal stakeholders.
  • Bachelor's degree in Marketing, Business, Economics, or a related field, or equivalent practical experience.

Skills

Required:Paid search managementCampaign budgetingAnalytics and reportingCommunication

Benefits

  • Highly market-competitive compensation and benefits in each location where employees work.
  • Remote-first with Flex First policy.
  • New hire equity grant and annual refresh grants.
Last updated Sep 17, 2026. Interested? Apply on the company site.
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About Instacart

Marketplace for grocery delivery and pickup

Instacart is the North American leader in online grocery and one of the fastest-growing companies in e-commerce. Instacart’s same-day delivery and pickup services bring fresh groceries and everyday essentials to busy people and families across the U.S. and Canada in as fast as an hour. Since its founding in 2012, Instacart has become an essential service for millions of families, while also serving as an immediate, flexible earnings opportunity for hundreds of thousands of shoppers across North America. The company partners with more than 350 retailers and delivers from more than 25,000 stores across more than 5,500 cities in North America. Today, Instacart is accessible to more than 85% of households in the U.S. and more than 70% of households in Canada.

grocerydeliverye-commerce
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