Strategic Events Specialist, EMEA
Snowflake Inc.· Marketing
GB-LondonFull-timePosted 1mo ago
About the role
Strategic Events Specialist, EMEA at Snowflake responsible for managing Snowflake-hosted events and participation in major third-party conferences in the EMEA region, delivering high-quality, on-brand experiences that drive business impact.
Responsibilities
- Own workstreams within Snowflake-hosted experiences (e.g., Snowflake World Tour, Snowflake Summit activations, developer events, executive workshops and roundtables, customer dinners, partner events)
- Run logistics workstreams end-to-end from planning through onsite delivery and wrap-up
- Build and manage registration, track RSVPs, and report attendance to stakeholders
- Coordinate agendas, speakers, content, briefings, rehearsals, and session logistics
- Manage venue, catering, signage, production, branding, and swag
- Deliver customer and executive hospitality (VIP dinners, 1:1 meetings) in partnership with Field Marketing and Sales
- Work with Sales and Field Marketing to engage priority customers and target accounts
- Ensure a seamless onsite experience for attendees, speakers, and internal stakeholders
- Deliver Snowflake’s presence at major third-party conferences (booths, branding, speaking slots, passes, entitlements)
- Track deadlines and requirements; flag slippage early
- Manage booth build and exhibitor logistics with agencies and production partners
- Coordinate speaker and session requirements, materials, rehearsals, deadlines, and onsite logistics
- Own lead capture end-to-end (scanning, staffing, data quality, reconciliation, handoff to Sales/Marketing Ops)
- Document post-event results and recommendations; contribute to future planning
- Maintain and improve trackers, templates, and documentation used by the team
- Own budget lines for workstreams (catering, signage, production); track spend against plan
- Manage POs, invoices, and supplier paperwork
- Track metrics (attendance, registration conversion, lead volume/quality, spend vs forecast)
- Maintain data integrity for post-event reporting
- Contribute to post-event recaps with evidence and recommended optimizations
- Collaborate with cross-functional teams and external partners to ensure aligned event objectives
- Lead reviews on own workstreams and adapt communication to different stakeholders
Qualifications
- 3–5 years of experience or equivalent depth in events, field marketing, or related environment (agency experience acceptable)
- Proven experience owning event workstreams independently, including onsite delivery
- Experience with B2B trade shows, conferences, or owned events; ideally in technology or fast-moving industry
- Strong organizational and project-management skills with ability to prioritize under pressure
- Comfort with ambiguity and ability to make sensible decisions without a fully written brief
- Independent yet collaborative; able to support colleagues when needed
- Data-driven view of event performance; ability to analyze and present results
- Experience working with vendors and agencies; ability to resolve issues without excessive escalation
- Solid budget management: budgeting, POs, invoices, spend tracking
- Clear written and verbal communication; proactive updates and escalation when needed
- Judgment to act independently and escalate non-routine issues early
- Proficiency with Google Workspace; familiarity with Salesforce, Marketo; Canva; Wrike or Asana a plus
- Willingness to travel across EMEA and occasional evenings/weekends for key events
Skills
Required:Event planning and managementBudgeting and financial trackingVendor and agency managementData analysis and post-event reporting
Last updated Sep 10, 2026. Interested? Apply on the company site.
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