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Manager, Field Marketing - US Majors Financial Services

Snowflake Inc.· Marketing
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US-NY-New York$143k - $187.9kFull-timePosted 1mo ago

About the role

Dynamic, strategic field marketing leadership role focused on US Majors Financial Services (Banking, Asset Management, Capital Markets, and Insurance) to accelerate adoption of Snowflake’s AI Data Cloud within high-value enterprise accounts.

Responsibilities

  • Strategy & Account Planning: Own and execute the end-to-end field marketing strategy for the US Majors Financial Services vertical, tailoring programs to address industry regulations, modernization trends, and enterprise buying cycles.
  • Team Leadership & Execution: Lead, mentor, and empower a team of two individual contributors; drive operational excellence while designing, planning, and executing high-impact field initiatives.
  • Integrated Field Programs: Architect 1:1 and 1:Many campaigns, executive roundtables, customized roadshows, partner co-marketing initiatives, and high-touch customer experiences to penetrate and expand major financial accounts.
  • Sales & Partner Alignment: Partner with US Majors Financial Services Sales leadership, Account Executives, SDRs, and Ecosystem Partners to align marketing strategy with territory goals and revenue targets.
  • Cross-Functional Collaboration: Coordinate with Product Marketing, ABM, Growth Marketing, Partner Marketing, and Industry Solutions teams to deliver domain-specific messaging and collateral.
  • Performance & Analytics: Track, measure, and optimize program performance against engagement, pipeline acceleration, ROI, and overall campaign impact.
  • Talent Development: Foster a high-performing, collaborative team environment with clear career development and ongoing coaching.

Qualifications

  • 5+ years of B2B field marketing experience in enterprise software/SaaS, with strong preference for Financial Services/FinTech experience.
  • 2+ years of direct people management experience with coaching track record.
  • Strategic execution capability balancing macro strategy with micro execution; hands-on in major initiatives.
  • Strong executive presence and proven partnerships with Enterprise Sales leaders and cross-functional stakeholders.
  • Data-driven mindset with experience analyzing campaign performance and pipeline attribution; budget management.
  • Familiarity with enterprise CRM and marketing automation (e.g., Salesforce, Marketo, Demandbase/6sense).
  • Bachelor’s degree in Marketing, Business, or related field (or equivalent practical experience).
  • Authorized to work in the United States without restriction.
  • Hybrid work schedule (2-3 days per week in office).
  • Travel up to 40%.

Skills

Required:Field Marketing StrategyTeam LeadershipCampaign ManagementSales & Partner AlignmentAnalytics & MeasurementMarketing Tech Stack
Last updated Sep 10, 2026. Interested? Apply on the company site.

About Snowflake Inc.

The Data Platform Built for Data Teams.

Snowflake powers AI, data engineering, applications, and analytics on a trusted, scalable AI Data Cloud—eliminating silos and accelerating innovation.

AIData CloudData EngineeringAnalyticsApplications & Collaboration
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