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Marketing Automation Architect (US)

PointClickCare· Marketing
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Remote$159k - $177kFull-timePosted 1mo ago

About the role

Marketing Automation Architect responsible for the strategic and technical direction of the Marketing Operations and Analytics teams, governing the marketing automation platform (Adobe Marketo Engage) and ensuring scalable, data-driven customer engagement across the buyer lifecycle.

Responsibilities

  • Platform Architecture, Strategy & Governance: Shape the technical vision, architecture, and roadmap for Adobe Marketo Engage; establish platform governance, standards, and best practices; identify technical debt and architectural opportunities; oversee platform health, performance, and administration.
  • Solution Design & Marketing Automation Delivery: Design and implement journey-based marketing programs, lifecycle automation, lead nurturing, segmentation, forms, landing pages, and reusable program templates; serve as primary technical consultant for Marketing, Sales Operations, and Customer Success.
  • Enterprise Integrations & MarTech Ecosystem: Own and optimize the Marketo/Salesforce integration; manage integrations with webinar, event, LeanData, live chat, and CMS platforms; liaise with Adobe Marketo Support.
  • Lead Scoring & Lifecycle Management: Own strategy, governance, and optimization of lead scoring models and lifecycle frameworks to improve lead quality, conversion, and pipeline performance.
  • Technical Leadership, Security Communications & Enablement: Mentor Marketing Operations team; governance of customer-facing security and service communications; lead AI adoption initiatives.

Qualifications

  • Bachelor's degree, diploma, or equivalent combination of education, certifications, and experience.
  • 8+ years of experience administering and architecting Adobe Marketo Engage within complex B2B enterprise environments.
  • Extensive experience designing enterprise marketing automation strategies, lifecycle programs, lead scoring frameworks, and scalable automation solutions.
  • Deep expertise integrating Marketo with Salesforce CRM and enterprise marketing technology platforms.
  • Demonstrated success establishing platform governance, standards, and operational best practices.
  • Experience leading cross-functional initiatives involving Marketing, Sales Operations, Revenue Operations, and IT.
  • Adobe Marketo Engage Certified Expert certification required or strongly preferred
  • Strong analytical mindset, excellent troubleshooting and solution design capabilities, and clear communication skills.

Skills

Required:Adobe Marketo EngageSalesforce integrationMarketing automation strategyGovernance and standardsCross-functional leadership

Benefits

  • Benefits starting from Day 1
  • Retirement Plan Matching
  • Flexible Paid Time Off
  • Wellness Support Programs and Resources
  • Parental & Caregiver Leaves
  • Fertility & Adoption Support
  • Continuous Development Support Program
  • Employee Assistance Program
  • Allyship and Inclusion Communities
  • Employee Recognition … and more!
Last updated Oct 21, 2026. Interested? Apply on the company site.

About PointClickCare

Healthcare Software for Smarter Care Delivery | PointClickCare

Transform care coordination and outcomes with AI-powered healthcare software that improves collaboration, reimbursement, and transitions of care.

healthcare softwareEHRcare coordinationhealthcare solutionssenior livingskilled nursinghospitals & health systemscare outcomes
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