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Market Insights Manager (US)

PointClickCare· Marketing
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Remote$102k - $114kFull-timePosted 1mo ago

About the role

The Market Insights Manager is an individual contributor responsible for executing market research and competitive intelligence to inform product, marketing, and go-to-market decisions. The role includes continuous competitive monitoring, competitor profiling, market trend analyses, and producing reports and presentations for cross-functional partners and leadership. It also designs and runs qualitative studies (in-depth interviews) and supports quantitative studies (surveys, MaxDiff, pricing research).

Responsibilities

  • Foster a customer-centric culture by promoting the voice of the customer and enhancing primary research capabilities.
  • Execute research projects by designing, implementing, and managing market research studies using qualitative and quantitative methods (surveys, focus groups) to gather insights on customer needs, market trends, and competitive activity.
  • Develop and refine research methodologies and best practices.
  • Collect and analyze data from diverse sources (qualitative interviews, discussions, surveys, industry publications) using tools including Excel, SPSS, and AI-based solutions.
  • Create reports, dashboards, and presentations communicating findings and actionable insights to internal teams and stakeholders; support marketing and product strategy decisions.
  • Deliver findings and recommendations to senior leadership through engaging presentations.
  • Ensure data accuracy and integrity; manage confidential or regulated information.
  • Provide logistical and analytical support to senior researchers (background research, survey/discussion guide drafting).
  • Oversee project timelines, document research processes, schedule activities, and maintain organized research files.
  • Stay updated on emerging research technologies and methodologies to improve research quality.

Qualifications

  • 5 years hands-on experience in market research within the healthcare industry (data collection, analysis, reporting, and presenting findings).
  • Advanced analytical skills including statistical modeling and ability to integrate disparate data sources.
  • Advanced storytelling and presentation skills; ability to translate complex concepts into easily understood language.
  • Proficiency with Excel, PowerPoint, PowerBI, and AI solutions.
  • Highly motivated, results-driven, collaborative, and able to thrive in a fast-paced environment.
  • Bachelor’s or advanced degree in business, mathematics, or the sciences.
  • Understanding of conjoint, MaxDiff, price elasticity, concept testing, and related research types.
  • Experience managing complex market research studies such as brand health and brand equity trackers.

Skills

Required:Market ResearchData AnalysisCommunication & PresentationTools & Tech

Benefits

  • Benefits starting from Day 1
  • Retirement Plan Matching
  • Flexible Paid Time Off
  • Wellness Support Programs and Resources
  • Parental & Caregiver Leaves
  • Fertility & Adoption Support
  • Continuous Development Support Program
  • Employee Assistance Program
  • Allyship and Inclusion Communities
  • Employee Recognition … and more!
Last updated Oct 21, 2026. Interested? Apply on the company site.

About PointClickCare

Healthcare Software for Smarter Care Delivery | PointClickCare

Transform care coordination and outcomes with AI-powered healthcare software that improves collaboration, reimbursement, and transitions of care.

healthcare softwareEHRcare coordinationhealthcare solutionssenior livingskilled nursinghospitals & health systemscare outcomes
Company profileWebsite

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