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B2B Marketing Manager - Turkey

Cambly· Sales & Marketing
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RemoteFull-timePosted 1mo ago

About the role

Cambly is seeking a highly motivated B2B Marketing Manager to lead lead and demand generation in the Turkish market, designing, executing, and measuring integrated campaigns across channels to drive MQLs, pipeline, and revenue.

Responsibilities

  • Integrated Campaign Ownership: Own the full development and execution of integrated B2B demand generation campaigns across multiple channels, focusing on MQL and pipeline creation.
  • Content Strategy & Creation: Manage the content funnel for the B2B market, including writing and editing impactful blog posts and creating high-value collateral like case studies and whitepapers to support the sales cycle.
  • Events & Field Marketing: Plan, execute, and measure the success of online (webinars, virtual summits) and offline (conferences, hosted events) events to generate high-quality leads and increase brand presence.
  • Account-Based Marketing (ABM): Design and implement targeted ABM strategies in collaboration with the Enterprise Sales team to penetrate key accounts and accelerate deal cycles.
  • Social Media Management: Maintain and grow the B2B LinkedIn social media presence, developing engaging content that drives follower growth and lead capture.
  • Performance Tracking: Continuously monitor, analyze, and report on the performance of all marketing initiatives, focusing on conversion rates, CPL, and pipeline contribution.
  • Budget Management: Own and manage the B2B marketing budget, allocating resources effectively to maximize ROI across all programs.
  • Sales Alignment: Maintain close collaboration with the Sales team (SDRs and AEs) to ensure lead quality, smooth handoffs, and consistent messaging.

Qualifications

  • Native in Turkish and fully proficient in English (C1/C2) for professional global communication.
  • 5+ years of experience in B2B marketing, with a proven focus on lead/demand generation and pipeline growth.
  • Proven experience developing yearly marketing plans and budget planning, with a track record of executing these plans in a timely and effective manner.
  • Deep understanding of the Turkish B2B landscape, audience, and key industry verticals.
  • Proven ability to create compelling B2B content, including writing original blog posts and developing persuasive case studies.
  • Experience planning and executing successful online and offline B2B events.
  • Prior experience building or executing formal Account-Based Marketing programs.
  • A proactive entrepreneurial spirit and appetite for continual learning within a fast-paced startup environment.

Skills

Required:Turkish language proficiencyEnglish language proficiencyLead/demand generationMarketing planning & budgetingContent creation (blog posts, case studies)ABM

Benefits

  • Financial & Growth: Competitive salary and a professional development budget.
  • Time & Flexibility: Remote work, and paid time off available from your first month.
  • Comprehensive Care: Private health insurance provided.
  • Mental Health: Access to Modern Health, including 6 free coaching and 6 free therapy sessions.
  • allowances: Dedicated lunch and internet allowances.
  • Team: A truly global team.
Last updated Sep 16, 2026. Interested? Apply on the company site.
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About Cambly

On-demand access to English tutors over video chat.

The Cambly app gives English learners instant 1-on-1 access to friendly native speakers over video chat 24/7. Students get an affordable and convenient way to practice their English and gain confidence. Tutors get to make money helping people from around the world practice English.

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