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CRM Program Manager - UAE (contract - remote)

Cambly· Sales & Marketing
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RemoteFull-timePosted 2w ago

About the role

CRM Program Manager to lead Cambly's customer relationship management strategy and execution across global markets, including email, in-app, push, messaging apps, and local chat platforms. Responsible for strategy, roadmap, audience & lifecycle journeys, analytics, cross-functional leadership, and AI-driven innovations.

Responsibilities

  • Own the end-to-end CRM strategy across email, in-app, push, and messaging apps, aligned to acquisition, engagement, and retention KPIs.
  • Build and maintain the CRM roadmap, balancing evergreen lifecycle programs, promotional campaigns, and strategic initiatives.
  • Own the messaging-app channel strategy by market (WhatsApp, WeChat, KakaoTalk, etc.) and lead pilots through rollout.
  • Set the global CRM framework and define localization boundaries for markets.
  • Serve as the single point of accountability for CRM outcomes and leadership reporting.
  • Evaluate and manage messaging providers and official business account setups per platform, including template approvals and compliance.
  • Own platform relationships (e.g., Iterable), including contracts, roadmap alignment, feature adoption, and renewals.
  • Drive CRM innovation projects (e.g., AI/LLM integrations) from discovery to rollout and measurement.
  • Identify gaps in the CRM stack and champion investments to reduce cost or unlock capabilities.
  • Partner with PMs and engineers to co-design lifecycle programs, event instrumentation, and journey delivery mechanics.
  • Define audience segmentation and lead qualification frameworks; manage audiences and lists across markets.
  • Develop customer journey and audience insights to improve profitability, delivery, and engagement.
  • Design and oversee automated journeys, personalization, and experimentation standards.
  • Own CRM KPIs, dashboards, and reporting across all channels; cross-market comparisons in WBR.
  • Manage email deliverability health in collaboration with engineering and ESPs.
  • Design and lead CRM experiments and translate learnings into durable program improvements.
  • Tie CRM performance to business outcomes (LTV, retention, activation, payback) with actionable recommendations.
  • Lead planning, execution, and retros for major campaigns; coordinate with product and data teams to ensure measurability.

Qualifications

  • 5+ years of experience in CRM, lifecycle, or retention marketing (preferably in consumer subscription, mobile, or edtech).
  • Hands-on experience with modern CRM/ESP platforms (e.g., Iterable, Braze, Customer.io) including journey building and segmentation.
  • Proven track record owning CRM strategy and roadmap with measurable impact on acquisition, engagement, and retention.
  • Strong analytical skills; proficient with dashboards, experimentation, and SQL or similar tools.
  • Knowledge of email deliverability best practices.
  • Experience running multi-market or international CRM programs; familiarity with messaging apps (WhatsApp, WeChat, KakaoTalk) is a plus.
  • Excellent cross-functional program management and stakeholder communication skills.
  • Strong writing skills for briefing creative teams or drafting copy.
  • Curiosity and hands-on experience using AI and automation to improve marketing workflows.

Skills

Required:CRM strategy & roadmapAudience segmentation & lifecycleCRM platforms (Iterable/Braze/Customer.io)Analytics & experimentationMulti-market program management
Last updated Oct 7, 2026. Interested? Apply on the company site.
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About Cambly

On-demand access to English tutors over video chat.

The Cambly app gives English learners instant 1-on-1 access to friendly native speakers over video chat 24/7. Students get an affordable and convenient way to practice their English and gain confidence. Tutors get to make money helping people from around the world practice English.

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