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CRM Program Manager - Brazil (contract - remote)

Cambly· Sales & Marketing
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RemoteFull-timePosted 2w ago

About the role

CRM Program Manager to lead Cambly's global CRM strategy and execution across email, in-app, push, and messaging apps, including local chat platforms. Remote contract role focused on acquisition, engagement, and retention with market-specific channel execution and cross-functional leadership.

Responsibilities

  • Own the end-to-end CRM strategy across email, in-app, push, and messaging apps, aligned to acquisition, engagement, and retention KPIs.
  • Build and maintain the CRM roadmap, balancing evergreen lifecycle programs, promotional campaigns, and strategic initiatives.
  • Own the messaging-app channel strategy by market (WhatsApp, WeChat, KakaoTalk, etc.) from evaluation to rollout.
  • Set the global CRM framework and define localization boundaries for markets.
  • Serve as the single point of accountability for CRM outcomes and leadership reporting.
  • Evaluate and manage messaging providers and official business account setups per platform, including template approvals and policy compliance.
  • Own platform relationships (e.g., Iterable), including contracts, roadmap alignment, feature adoption, and renewals.
  • Drive CRM innovation projects (AI/LLM integrations) from discovery through rollout and measurement.
  • Identify gaps across the CRM stack and champion investments to reduce cost or unlock capabilities.
  • Partner with PMs and engineers to co-design lifecycle programs, event instrumentation, and journey delivery mechanics.
  • Define audience segmentation and lead qualification frameworks; own audiences and lists across markets.
  • Develop customer journey and audience insights to improve profitability and engagement.
  • Design and oversee automated journeys, personalization, experimentation standards, and promotional updates.
  • Own CRM KPIs, dashboards, and reporting across all channels.
  • Report CRM performance by market and channel; provide cross-market comparisons in Weekly/Monthly reviews.
  • Own email deliverability health and partner with engineering and ESPs.
  • Design and lead CRM experiments and translate learnings into durable program improvements.
  • Tie CRM performance to business outcomes (LTV, retention, activation, payback) with actionable recommendations.
  • Lead planning, execution, and retros for major campaigns; coordinate with product, data, marketing, and regional stakeholders.
  • Document CRM processes, playbooks, and standards for repeatable execution.
  • Secure creative resourcing and provide clear briefs; contribute to messaging/copy when needed.
  • Automate reporting, monitoring, and workflows using AI and no-code/low-code tools.
  • Ensure localization quality and scale content with AI; lead AI adoption within CRM.

Qualifications

  • 5+ years of experience in CRM, lifecycle, or retention marketing (consumer subscription, mobile, or edtech preferred).
  • Hands-on experience with a modern CRM/ESP platform (e.g., Iterable, Braze, Customer.io) including journey building and segmentation.
  • Proven track record owning CRM strategy and roadmap with measurable impact on acquisition, engagement, and retention.
  • Strong analytical skills with dashboards, experimentation, and SQL or similar tools.
  • Working knowledge of email deliverability best practices.
  • Experience running multi-market or international CRM programs; familiarity with messaging apps (WhatsApp, WeChat, KakaoTalk) a plus.
  • Excellent cross-functional program management and stakeholder communication skills.
  • Strong writing skills able to brief creative teams or draft copy directly.
  • Curiosity and hands-on experience using AI and automation to improve marketing workflows.

Skills

Required:CRM strategy and roadmapMulti-channel campaign managementAudience segmentation & lifecycle designCRM platform (Iterable/Braze/Customer.io)SQL & analytics

Benefits

  • Remote work
  • Contract role (flexible, project-based)
Last updated Oct 7, 2026. Interested? Apply on the company site.
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About Cambly

On-demand access to English tutors over video chat.

The Cambly app gives English learners instant 1-on-1 access to friendly native speakers over video chat 24/7. Students get an affordable and convenient way to practice their English and gain confidence. Tutors get to make money helping people from around the world practice English.

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