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CRM Program Manager - Turkey (contract - remote)

Cambly· Sales & Marketing
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Remote$0Full-timePosted 2w ago

About the role

CRM Program Manager to lead Cambly's customer relationship management strategy and execution across multiple markets, channels, and platforms. Global scope with local market localization, owning CRM roadmap, audience strategy, deliverability, AI integrations, and performance measurement.

Responsibilities

  • Own the end-to-end CRM strategy across email, in-app, push, and messaging apps, aligned to acquisition, engagement, and retention KPIs.
  • Build and maintain the CRM roadmap, balancing evergreen lifecycle programs, promotional campaigns, and strategic initiatives.
  • Own the messaging-app channel strategy by market (WhatsApp, WeChat, KakaoTalk, etc.) and lead from pilot to rollout.
  • Set the global CRM framework and define localization boundaries for markets.
  • Serve as the single point of accountability for CRM outcomes and leadership reporting.
  • Evaluate and manage messaging providers and official business account setups per platform, including templates and compliance.
  • Own platform relationships (e.g., Iterable), including contracts, roadmap alignment, adoption, and renewals.
  • Drive CRM innovation projects (e.g., AI/LLM integrations) from discovery to measurement.
  • Identify gaps across the CRM stack and champion investments to improve efficiency or capabilities.
  • Co-design lifecycle programs, in-product messaging, event instrumentation, and journey delivery mechanics.
  • Define audience segmentation and lead qualification frameworks; manage audiences and lists across markets.
  • Develop customer journey and audience insights to improve profitability and engagement.
  • Design automated journeys, personalization, and experimentation standards.
  • Own CRM KPIs, dashboards, and reporting across all channels.
  • Report CRM performance by market and channel; cross-market comparisons in WBR.
  • Manage email deliverability health with engineering and ESPs.
  • Design and lead CRM experiments and turn learnings into durable improvements.
  • Tie CRM performance to business outcomes (LTV, retention, activation, payback).
  • Lead planning, execution, and retros for major campaigns; coordinate with product, data, marketing, engineering, and regional stakeholders.
  • Document CRM processes, playbooks, and standards for repeatable execution.
  • Secure creative resourcing, write briefs, and contribute to messaging/copy as needed.
  • Automate reporting and workflows using AI and no-code/low-code tools.
  • Use AI for localization quality and scalable content without compromising brand voice.
  • Lead AI adoption within CRM for personalization, copy generation, segmentation, and journey optimization.

Qualifications

  • 5+ years of experience in CRM, lifecycle, or retention marketing (preferably in consumer subscription, mobile, or edtech).
  • Hands-on experience with a modern CRM/ESP platform (e.g., Iterable, Braze, Customer.io), including journey building and segmentation.
  • Proven track record owning CRM strategy and roadmap with measurable impact on acquisition, engagement, and retention.
  • Strong analytical skills with dashboards, experimentation, and SQL or similar tools.
  • Working knowledge of email deliverability best practices.
  • Experience running multi-market or international CRM programs; familiarity with messaging apps (WhatsApp, WeChat, KakaoTalk) is a plus.
  • Excellent cross-functional program management and stakeholder communication skills.
  • Strong writing skills; ability to brief creative teams or draft copy.
  • Curiosity and hands-on experience using AI and automation to improve marketing workflows.

Skills

Required:CRM strategyLifecycle orchestrationAudience segmentationChannel strategy (WhatsApp, WeChat, KakaoTalk)CRM platform management (Iterable/Braze/Customer.io)Analytics & SQL
Nice to have:AI & automation in marketing
Last updated Oct 7, 2026. Interested? Apply on the company site.
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About Cambly

On-demand access to English tutors over video chat.

The Cambly app gives English learners instant 1-on-1 access to friendly native speakers over video chat 24/7. Students get an affordable and convenient way to practice their English and gain confidence. Tutors get to make money helping people from around the world practice English.

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