Influencer Marketer
RemoteFull-timePosted 1mo ago
About the role
ElevenLabs is building a creator-focused influencer program and seeks an Influencer Marketer to own and scale the channel from zero to a measurable, high-impact program that drives growth across YouTube, TikTok, Instagram, and X, with collaboration across paid marketing, social, product, data, and legal.
Responsibilities
- Design and build the ElevenLabs influencer program from the ground up: strategy, creator tiers, budget allocation, and operating playbook
- Source, vet, and sign creators across YouTube, TikTok, Instagram, and X whose audiences match our creator, marketer, and developer segments
- Negotiate and structure deals — flat-fee integrations, performance hybrids, long-term ambassadorships — and manage creator contracts with Legal
- Write briefs that protect brand quality while giving creators room to be authentic, and give fast, decisive feedback on draft content
- Plan and execute creator campaigns around product launches, feature releases, and cultural moments across ElevenLabs and ElevenCreative
- Own measurement: work with our data team on attribution and incrementality, and make continue/pause/scale calls on every creator and agency based on true ROI
- Partner with paid marketing on whitelisting and amplifying top creator content, and with social to extend campaign reach
- Build repeatable systems — sourcing pipelines, rate benchmarks, brief templates, reporting — so the program scales beyond you
Qualifications
- A proven track record of building an influencer program from zero to a meaningful, measurable channel
- Experience negotiating and closing creator deals across YouTube, TikTok, Instagram, and/or X, including non-standard structures (performance hybrids, ambassadorships, usage rights)
- Fluency in measurement beyond last-click: promo codes, UTMs, lift studies, incrementality, and the judgment to make budget calls when attribution is imperfect
- Sharp creator taste — ability to identify high-potential creators for a product like ours
- Excellent brief-writing and creative feedback skills; ability to raise content quality while preserving authenticity
- Experience managing meaningful budgets and working cross-functionally with paid, social, product marketing, data, and legal
- Genuine understanding of the AI and creative tools landscape and informed opinions on where it’s headed
Skills
Required:Influencer program developmentCreator negotiation and deal structuringMeasurement and attributionBrief writing and content feedbackCross-functional collaboration
Benefits
- Innovative culture
- Growth paths
- Learning & development stipend (annual discretionary)
- Social travel stipend (annual discretionary)
- Annual company offsite
- Co-working stipend
Last updated Oct 8, 2026. Interested? Apply on the company site.
About ElevenLabs
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