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Senior Product Designer II - Lifecycle & Growth

Instacart· Product Design
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RemoteCA$171k - CA$180.5kFull-timePosted 1mo ago

About the role

Senior Product Designer II on the Lifecycle & Growth team focused on shaping customer experiences across growth initiatives, partnerships, incentives, and lifecycle journeys to improve conversion, reactivation, and retention for Instacart in a Canada remote role.

Responsibilities

  • Lead high-impact Growth initiatives across partnerships, incentives, and lifecycle experiences, taking work from ambiguous problem framing through exploration, refinement, and launch
  • Reimagine key moments across the customer journey, including discovery, understanding value, conversion, reactivation, and ongoing habits
  • Blend product thinking, brand, content, interaction design, and business mechanics to create unified experiences
  • Explore and prototype new content models, flows, interaction patterns, motion, and messaging
  • Design complex, multi-step journeys spanning surfaces and teams for greater continuity and coherence
  • Partner with Product, Engineering, Marketing, Content Design, Research, Brand, and Data Science to synthesize inputs into clear direction and decisions
  • Use customer insight, experimentation, and business metrics to evaluate tradeoffs and iterate toward impact
  • Define scalable patterns and interaction models extending beyond a single feature
  • Use prototypes and AI-enabled tools to accelerate learning and early tangible ideas
  • Raise craft bar through visual and interaction design, storytelling, and rationale for alignment

Qualifications

  • 7+ years of experience designing consumer-facing digital products across web and mobile
  • A portfolio demonstrating exceptional visual, interaction, and product craft, including strong 0→1 work
  • Deep interaction design skills, with motion, micro-interactions, prototyping, and product behavior
  • Strong conceptual thinking with ability to turn ambiguous opportunities into clear experiences
  • Proven ability to design complex journeys balancing customer needs, business goals, technical constraints, and craft
  • Strong communication and storytelling skills to articulate design rationale and influence cross-functional partners
  • Comfortable operating autonomously from concept through polished execution
  • Curiosity and fluency with AI-enabled tools and workflows to accelerate exploration and development

Skills

Required:Visual design and craftInteraction design and motionPrototypingCommunication and storytellingAI-enabled design workflows

Benefits

  • Canada-based remote role
  • Flex First approach to work location
  • Competitive compensation and location-based base pay
  • Equity grant eligibility and annual refresh grants
  • Comprehensive benefits package (as part of Instacart offerings)
Last updated Sep 17, 2026. Interested? Apply on the company site.
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About Instacart

Marketplace for grocery delivery and pickup

Instacart is the North American leader in online grocery and one of the fastest-growing companies in e-commerce. Instacart’s same-day delivery and pickup services bring fresh groceries and everyday essentials to busy people and families across the U.S. and Canada in as fast as an hour. Since its founding in 2012, Instacart has become an essential service for millions of families, while also serving as an immediate, flexible earnings opportunity for hundreds of thousands of shoppers across North America. The company partners with more than 350 retailers and delivers from more than 25,000 stores across more than 5,500 cities in North America. Today, Instacart is accessible to more than 85% of households in the U.S. and more than 70% of households in Canada.

grocerydeliverye-commerce
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