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Senior Product Designer II - Lifecycle & Growth

Instacart· Product Design
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Hybrid (United States)$169k - $214kFull-timePosted 1mo ago

About the role

Senior Product Designer II on the Lifecycle & Growth team focused on shaping high-impact customer experiences across partnerships, incentives, and lifecycle journeys to improve conversion, reactivation, and retention.

Responsibilities

  • Lead high-impact Growth initiatives across partnerships, incentives, and lifecycle experiences, taking work from ambiguous problem framing through exploration, refinement, and launch
  • Reimagine key moments across the customer journey, including how people discover Instacart, understand value, convert, reactivate, and build ongoing habits
  • Blend product thinking, brand, content, interaction design, and business mechanics to create unified experiences rather than solving individual surfaces in isolation
  • Explore and prototype new content models, flows, interaction patterns, motion, and messaging that challenge existing conventions and unlock stronger customer and business outcomes
  • Design complex, multi-step journeys that span surfaces and teams, identifying opportunities to create greater continuity, clarity, and cohesion across the experience
  • Partner closely with Product, Engineering, Marketing, Content Design, Research, Brand, and Data Science to synthesize diverse inputs into clear creative direction and actionable product decisions
  • Use customer insight, experimentation, and business metrics to evaluate tradeoffs, shape recommendations, and iterate toward measurable impact
  • Define scalable patterns and interaction models that extend beyond a single feature, improving quality and coherence across the broader Growth experience
  • Use prototypes, AI-enabled tools, and emerging workflows to make ideas tangible early, accelerate learning, and improve how teams explore and build
  • Raise the craft bar through exceptional visual and interaction design, strong storytelling, and clear rationale that helps teams align around a shared direction

Qualifications

  • 7+ years of experience designing consumer-facing digital products across web and mobile
  • A portfolio demonstrating exceptional visual, interaction, and product craft, including strong 0→1 work
  • Deep interaction design skills, with experience in motion, micro-interactions, prototyping, and product behavior
  • Strong conceptual thinking, with the ability to turn ambiguous opportunities into clear, compelling product experiences
  • Proven ability to design complex journeys while balancing customer needs, business goals, technical constraints, and craft
  • Strong communication and storytelling skills, with the ability to articulate design rationale and influence cross-functional partners
  • Comfortable operating autonomously, exploring broadly, and carrying work from early concept through polished execution
  • Curiosity and fluency with AI-enabled tools and workflows, using them to accelerate exploration, prototyping, and product development

Skills

Required:Product designVisual and interaction designPrototypingCross-functional collaboration

Benefits

  • Instacart provides highly market-competitive compensation and benefits in each location where our employees work
  • Flexible remote work policy (Flex First)
  • New hire equity grant and annual refresh grants
  • Additional benefits offerings described in Taste of Instacart program
Last updated Sep 17, 2026. Interested? Apply on the company site.
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About Instacart

Marketplace for grocery delivery and pickup

Instacart is the North American leader in online grocery and one of the fastest-growing companies in e-commerce. Instacart’s same-day delivery and pickup services bring fresh groceries and everyday essentials to busy people and families across the U.S. and Canada in as fast as an hour. Since its founding in 2012, Instacart has become an essential service for millions of families, while also serving as an immediate, flexible earnings opportunity for hundreds of thousands of shoppers across North America. The company partners with more than 350 retailers and delivers from more than 25,000 stores across more than 5,500 cities in North America. Today, Instacart is accessible to more than 85% of households in the U.S. and more than 70% of households in Canada.

grocerydeliverye-commerce
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