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Integrated Marketing Manager

Microsoft· Field Integrated Marketing
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Hybrid (Hong Kong)Full-timePosted 1mo ago

About the role

The Field IMM leads integrated marketing strategies and plans leveraging global and regional go-to-market approaches to deliver customer experiences and drive business outcomes, in coordination with regional CSA, COE, and OU stakeholders. Acts as marketing expert in the Solution Area within the OU, using data and insights to inform positioning, messaging, and education for customers on Microsoft products. Partners with OU Marketing Director to connect sales and marketing and share best practices across Asia and CSA community, operating in a fast-paced, growth-minded environment.

Responsibilities

  • Runs the rhythm of connection (RoC) with regional CSA/COE peers, ENT and SME&C OUs, corporate integrated marketing teams, corporate event architecture and production teams, and E&E teams to ensure alignment and adoption of E&E strategies and messaging.
  • Maintains and reviews marketing-related spending against cascaded budget within +/- 1%.
  • Assists with marketing budget or spend governance, leveraging operational excellence tooling and AI planning solutions (e.g. Marketing Planning Tool, Budget Planning Tool).
  • Ensures campaign delivery (including events) is consistent with marketing plan and progressing appropriately.
  • Executes standardized, scalable, compliant, and efficient marketing execution via MSC with E&E stakeholders.
  • Identifies use cases for innovation, consulting with E&E and Corporate on MarTech developments and implementation.
  • Develops and implements integrated marketing plans aligned to business outcomes and marketing engagement goals.
  • Collaborates with regional/local teams to establish appropriate marketing plans and leverage Global Marketing Engines & Experiences (E&E).
  • Aligns marketing tactics to objectives (acquisition, nurture, re-engagement) and metrics.
  • Advocates for E&E and Corporate plans, aligning local plans with global strategy.
  • Plans and executes in alignment with regional marketing frameworks while enabling local adaptation.
  • Develops playbooks and shares best practices across areas.
  • Independently informs and manages marketing budgets with 100% compliance.
  • Delivers marketing plans based on insights and local market knowledge.
  • Uses customer metrics, segmentation tools, and KPIs to optimize experiences and performance.
  • Aligns end-to-end marketing with privacy, accessibility, and compliance.
  • Engages with local sales and GTM to increase visibility and execution.
  • Works cross-functionally with GTM to accelerate pipeline outcomes from events/activities.
  • Supports Sales Enablement to ensure seller engagement and signal follow-up.
  • Lands local events aligned to global framework, using target lists and digital tools.
  • Leverages AI tools and collaboration to develop, interpret, and act on strategies and insights.
  • Incorporates inclusive marketing and accessibility principles in execution.

Qualifications

  • Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing (e.g., campaign planning and execution, digital marketing), event management, program management, marketing operations (including campaign reporting and analysis), or related work experience OR equivalent experience.
  • Fluent in Cantonese, Mandarin, and English.

Skills

Required:Integrated marketing strategy and planningBudget and financial governanceCross-functional collaborationData-driven marketing
Nice to have:MarTech and AI tooling

Benefits

  • Not stated in the description
Last updated Sep 17, 2026. Interested? Apply on the company site.

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