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Director of Demand Generation

Ivo AI, Inc.· Marketing
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San Francisco$200k - $230kFull-timePosted 4w ago

About the role

Director of Demand Generation at Ivo overseeing the demand generation engine, accountable for qualified pipeline through performance marketing and end-to-end campaigns.

Responsibilities

  • Own paid acquisition strategy and execution across Paid Search, Paid Social, Out-of-Home, Sponsorships, CTV, and emerging channels. This includes partnering and leading our agency on planning, forecasting, budget pacing, audience design, and creative testing.
  • Design and run integrated campaigns end to end: concept, audience, offer, landing page, copywriting, paid amplification, sales enablement, and post-campaign analysis.
  • Own the marketing-to-sales funnel with Sales and RevOps, using lead quality, conversion rates, and pipeline progression as your scoreboard, not MQLs.
  • Develop segmentation and targeting strategies for in-house legal buyers: General Counsel, legal ops leaders, and the CFOs and COOs who sign off on legal tooling.
  • Run rigorous experimentation and incrementality measurement, and turn what works into repeatable playbooks across channels and segments.
  • Build AI-enabled workflows for creative production, targeting, reporting, and optimization that let you operate like a team several times your size.
  • Beyond the core paid engine, test new motions across ABM, events, partnerships, and outbound-assist programs, doubling down on what produces incremental pipeline.

Qualifications

  • 5+ years in B2B demand generation or performance marketing at high-growth software companies, with deep hands-on experience running paid channels at both the operational and strategic level.
  • Experience owning a seven to eight figure annual paid budget.
  • Track record of launching, scaling, and killing campaigns based on evidence with ability to discuss campaigns end-to-end and the numbers behind decisions.
  • Strong analytical and measurement skills across attribution, experimentation, lead and account quality, and unit economics. Proficient in HubSpot, Salesforce, and BI tools with ability to build reporting.
  • Experience marketing to skeptical buyers in sales-assisted motions; selling to legal, finance, or security audiences a plus.
  • Builder's instinct for AI-native tooling: programmatic personalization, automated workflows, and rapid experimentation platforms.
  • Experience managing performance agencies and holding them to standards.
  • Experience managing a marketing website, including landing pages, conversion optimization, and working with Webflow, Vercel, or Framer.

Skills

Required:Paid media strategy and executionCampaign design and optimizationFunnel managementAnalytics & reportingCRM & BI tools

Benefits

  • Competitive Compensation
  • Equity
  • Relocation and Visa Support
  • Health & Wellness (medical, dental, vision)
  • Flexible Spending & Insurance (HSA, FSA, life insurance)
  • 401(k) Program
  • Commuter Benefits
  • Unlimited PTO
Last updated Sep 28, 2026. Interested? Apply on the company site.

About Ivo AI, Inc.

Contract Intelligence for the Enterprise

Ivo AI, Inc. is an AI-native platform providing contract review, redlining, and insights for enterprise in-house legal teams.

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