Director, Integrated Marketing
Hybrid (New York, NY)$182.3k - $214.5kFull-timePosted 4w ago
About the role
Director of Integrated Marketing to lead development and execution of Ro's highest-priority integrated marketing campaigns across paid, owned, and earned channels. Hybrid role based in RoHQ, New York City; initial individual contributor with significant cross-functional leadership.
Responsibilities
- Lead Ro's highest-priority integrated campaigns
- Own the integrated marketing strategy and execution for major consumer campaigns, including celebrity partnerships, brand moments, and other high-priority launches
- Translate objectives, insights, product claims, and creative concepts into a cohesive strategy across channels
- Identify cross-channel opportunities to maximize creative impact
- Build campaign architecture and define channel roles, moments, sequencing, dependencies
- Maintain a cohesive consumer experience across Ro touchpoints
- Orchestrate cross-functional teams across Brand, Product Marketing, Growth, Communications, and other functions
- Partner with Product Marketing, Brand, and channel owners to execute and optimize campaigns
- Establish priorities, roles, timelines, dependencies, and operating rhythms
- Anticipate risks and resolve blockers to protect launch timing and quality
- Develop repeatable integrated campaign planning processes
- Push for cross-channel synergy and long-term campaign impact
- Be a hands-on leader, driving work from strategy through execution
- Balance strategic thinking with executional detail
- Lead through influence and operate effectively in ambiguity
Qualifications
- 10+ years of experience in integrated/brand/consumer marketing or related roles in high-growth consumer, DTC, or digitally native business
- Proven track record of leading large, cross-channel consumer campaigns from strategy through launch
- Experience orchestrating campaigns across paid, owned, and earned channels
- Strong consumer and creative judgment with ability to amplify concepts across channels
- Experience partnering with Brand/Creative, Product Marketing, Growth/Performance Marketing, Social, Communications/PR, and Lifecycle/CRM
- Exceptional cross-functional leadership and ability to drive alignment without strict reporting lines
- Strong operational instincts, attention to detail, and execution excellence
- Experience in lean, fast-moving organizations; comfortable with senior leadership expectations
- Low ego and high ownership
Skills
Required:Integrated marketing strategyCross-functional leadershipCampaign architecture
Benefits
- Competitive equity and benefits package
- Flexible work arrangements with in-person collaboration in the tri-state area two days per week (HQ on Tuesdays and Thursdays) and opportunities for on-site collaboration beyond those days
- Support for diversity and inclusion; equal opportunity employer
Last updated Oct 21, 2026. Interested? Apply on the company site.
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