Senior Digital Marketing Manager
Remote$120k - $160kFull-timePosted 4w ago
About the role
Senior-level digital marketing role responsible for owning and optimizing the digital demand generation engine (paid search, AI search, SEO, email marketing, website performance), building attribution and executive reporting, managing agencies/contractors, and driving data-driven results in a remote US-based setting.
Responsibilities
- Own SEO & AI search visibility: set technical and content SEO strategy, and build out AI-driven presence (ChatGPT, Perplexity, AI Overviews).
- Manage paid media & agency performance: oversee paid search/social agency strategy, budget, and performance targets.
- Drive email marketing: lead lifecycle, nurture, segmentation, deliverability, and performance.
- Optimize the website: lead inbound conversion optimization and coordinate site updates.
- Direct content strategy: partner with Head of Content and oversee contractors/AI agents handling content writing and optimization.
- Build measurement & executive reporting: develop dashboards and attribution in HubSpot and Salesforce, establish baseline KPIs, leadership-ready reporting.
- Manage contractors & vendors: directly manage agency and channel contractors.
- Own budget allocation: organize and manage spend across all channels.
Qualifications
- 5-8+ years in digital marketing, ideally B2B SaaS.
- Hands-on paid search and SEO experience, including managing external agencies and enforcing performance standards.
- Experience with AI search visibility tools (LLM citation tracking, AI Overview, answer-engine optimization).
- Ability to independently build reports/dashboards in HubSpot and Salesforce.
- Experience building AI-assisted workflows for reporting, analysis, and content operations (e.g., Claude or ChatGPT).
- Proven ability to present executive-level reporting and translate data into business narrative.
- Vendor & content management experience (preferred).
- Data-driven mindset and comfort with ambiguity in an early-stage environment.
Skills
Required:SEOAI search / AI SEOPaid searchEmail marketing
Nice to have:Website optimization
Benefits
- Fully remote
- Competitive salary
- Meaningful equity
- Full insurance & benefits
- Unlimited PTO
- $150 monthly wellness credit
- Constant daily learning
Last updated Oct 21, 2026. Interested? Apply on the company site.
About Popl
Your complete in-person GTM platform
Capture leads, share digital business cards, and enrich validated contact and company info - at events, in the field, and beyond. Powered by AI and our proprietary data engine, Popl drives growth for companies around the world, turning every handshake into an opportunity.
saasiot
More open roles at Popl
- Sales Development Representative4d agoRemote · Sales
- Account Manager2w agoRemote · Sales
- Senior Product Designer4w agoHybrid (US)
- Senior Backend Engineer8mo agoRemote · Engineering
- Customer Success Manager (Mid-Market)11mo agoHybrid (US)