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Demand Generation and Account-Based Marketing Manager

Agiloft· Marketing – Demand Generation
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RemoteFull-timePosted 4w ago

About the role

Demand Generation & ABM Manager responsible for generating qualified pipeline through integrated demand generation and ABM strategies across target markets, collaborating with Sales, SDRs, Product Marketing, Partner Marketing, and Marketing Operations.

Responsibilities

  • Own integrated demand generation and ABM programs designed to generate qualified pipeline within assigned target markets, segments, industries, and accounts.
  • Translate company growth objectives and market opportunities into campaign strategies across 1:1, 1:few, and 1:many motions.
  • Determine appropriate audiences, campaign approaches, channel mix, offers, and investment priorities using market intelligence and performance signals.
  • Build repeatable frameworks that scale successful account-based strategies into broader industry, segment, and pipeline-generation programs.
  • Partner with Sales and SDR teams to align marketing programs with territories, account priorities, pipeline needs, and opportunities for growth.
  • Develop a deep understanding of Agiloft's target industries, buyer challenges, buying committees, competitive landscape, and market trends.
  • Research and identify account opportunities, buyer needs, intent signals, and market dynamics using CRM data, AI-enabled tools, third-party data, and Sales insights.
  • Develop segmentation and targeting strategies that prioritize audiences based on business opportunity and likelihood to engage.
  • Determine where personalized experiences can meaningfully influence buyer behavior and where scalable approaches are more appropriate.
  • Partner with Marketing Operations to maintain high-quality target account, audience, and buying-center segmentation.
  • Orchestrate integrated campaigns across relevant channels, including digital advertising, email, webinars, events, content, social media, gifting, partner marketing, and coordinated Sales and SDR plays.
  • Develop campaign briefs, messaging frameworks, promotional copy, landing page and email copy, presentations, sales enablement materials, and other assets required to activate programs.
  • Collaborate with Product Marketing, Partner Marketing, Marketing Operations, Sales, and SDR teams to deliver relevant messaging, content, offers, and buyer experiences.
  • Enable Sales and SDR teams with account insights, campaign follow-up strategies, outbound messaging, talk tracks, and other resources that support effective buyer engagement.
  • Manage campaigns from planning through launch and optimization, balancing speed, quality, strategic alignment, and business impact.
  • Define and monitor success measures tied to pipeline creation, account progression, opportunity acceleration, revenue impact, and other relevant business outcomes.
  • Use engagement and campaign metrics as diagnostic signals to understand performance and identify opportunities for improvement.
  • Continuously test and optimize audiences, messaging, channels, offers, personalization strategies, and campaign approaches.
  • Partner with Marketing Operations on reporting, attribution, funnel analysis, dashboards, and account-level performance insights.
  • Communicate campaign performance, pipeline impact, learnings, risks, and recommendations clearly to Marketing, Sales, and leadership stakeholders.
  • Leverage AI, automation, and marketing technology to improve research, campaign planning, personalization, execution, analysis, and scalability while applying sound judgment to outputs and recommendations.
  • Other duties as assigned.

Qualifications

  • 8+ years of experience in demand generation, growth, performance, digital, field, or related B2B marketing disciplines, including significant experience developing strategic ABM programs.
  • Demonstrated experience generating pipeline through integrated 1:1, 1:few, and 1:many campaigns within B2B technology or similarly complex buying environments.
  • Proven ability to translate business and market opportunities into audience, campaign, channel, and optimization strategies.
  • Strong analytical skills with experience using segmentation, targeting, intent, funnel, pipeline, and performance data to make decisions and improve business outcomes.
  • Experience partnering effectively with Sales and SDR organizations to align priorities and activate coordinated marketing and sales motions.
  • Hands-on experience with CRM and marketing technology platforms such as Salesforce and HubSpot, Marketo, or similar platforms.
  • Experience working with ABM, data, personalization, or buyer-intelligence technologies such as 6sense, Demandbase, Clay, ZoomInfo, Clearbit, Folloze, Qualified, or comparable platforms.
  • Demonstrated proficiency using AI-enabled tools for research, analysis, personalization, content development, and workflow efficiency, with the judgment to validate outputs and apply them appropriately.
  • Strong critical thinking and decision-making skills, including the ability to interpret incomplete or conflicting signals and determine appropriate action.
  • Strong project management and prioritization skills with demonstrated ability to manage multiple programs and stakeholders in a high-growth environment.
  • Excellent written, verbal, and cross-functional communication skills.

Skills

Required:Demand generationABM strategyCampaign management

Benefits

  • Medical, dental, and vision insurance
  • Short term and long-term disability
  • Life insurance and AD&D
  • Supplemental life insurance (Employee/Spouse/Child)
  • Health care and dependent care Flexible Spending Accounts
  • 401(k) with company match
  • Paid time off: Flexible Vacation is provided to all eligible employees assigned to a salaried (non- overtime eligible) position.
  • Paid parental leave
  • Voluntary benefits including pet insurance
Last updated Oct 21, 2026. Interested? Apply on the company site.

About Agiloft

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