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Product Marketing Manager, Procurement

Agiloft· Marketing – Product Marketing
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RemoteFull-timePosted 3w ago

About the role

Product Marketing Manager responsible for Agiloft’s go-to-market strategy in the procurement space, owning the end-to-end plan from positioning and messaging to enablement, packaging, pricing, and launches, with close collaboration across product, marketing, and sales.

Responsibilities

  • Own the complete go-to-market plan for Agiloft in the procurement space, spanning marketing strategy, sales strategy, and enablement.
  • Serve as the primary liaison between product marketing and sales, ensuring alignment on procurement positioning, priorities, and execution.
  • Build and maintain a continuous intelligence engine covering competitive, customer, market, and analyst insights specific to procurement and source-to-contract.
  • Translate intelligence into guidance shaping product strategy, roadmap priorities, and packaging/pricing decisions for procurement in partnership with product management.
  • Own positioning and messaging for procurement, grounded in buyer workflows and budget pressures.
  • Build the enablement strategy for procurement, including battlecards, objection-handling guides, demo narratives, and playbooks.
  • Plan and lead go-to-market launches for procurement-relevant Capabilities, coordinating product management, demand generation, and sales.
  • Develop content for procurement buyers (web copy, one-pagers, case studies, webinars, thought leadership).
  • Build the business case and ROI framework for procurement buyers with real value drivers and customer proof points.
  • Identify and develop procurement customer advocates and references to support marketing and sales.
  • Track performance of procurement GTM programs and use data to prioritize future investment.
  • Leverage AI-assisted tools to enhance productivity and workflows.
  • Other duties as assigned

Qualifications

  • 6+ years of experience in product marketing, ideally in B2B SaaS, with direct ownership of go-to-market strategy, positioning, or launch execution.
  • Knowledge of procurement, sourcing, supplier management, or source-to-contract processes is a strong plus.
  • Experience with contract management, legal tech, or sales operations software is a plus.
  • Comfort using AI tools to conduct primary business functions is a plus.
  • Proven ability to build and lead a go-to-market plan spanning marketing, sales, and enablement.
  • Experience gathering and synthesizing competitive intelligence, customer insight, and analyst relations into guidance that shapes product and business decisions.
  • Strong track record partnering with product management on roadmap priorities and packaging/pricing decisions.
  • Exceptional written and verbal communication skills, translating complex buyer problems into effective messaging.
  • Experience building sales enablement assets (battlecards, playbooks, competitive analysis).
  • Strong analytical skills with data-driven approach to strategy, win/loss analyses, and pipeline metrics.

Skills

Required:Go-to-market strategyCompetitive intelligenceProduct and packaging strategySales enablementMessaging and positioning

Benefits

  • Medical, dental, and vision insurance
  • Short term and long-term disability
  • Life insurance and AD&D
  • Supplemental life insurance (Employee/Spouse/Child)
  • Health care and dependent care Flexible Spending Accounts
  • 401(k) with company match
  • Paid time off: Flexible Vacation for salaried positions
  • Paid parental leave
  • Voluntary benefits including pet insurance
Last updated Oct 21, 2026. Interested? Apply on the company site.

About Agiloft

CLM with AI on the inside™

Set the bar higher with Agiloft's contract lifecycle management software that automates your processes, reduces risk, & drives more revenue.

Contract Lifecycle ManagementCLM PlatformAI PlatformData-first Agreement Platform
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