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GTM Data and Systems Lead

Basis AI· GTM
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New York Office$150k - $250kFull-timePosted 4w ago

About the role

GTM Data and Systems Lead to build the data foundation for Basis' go-to-market organization, owning the GTM data model, analytics definitions, and integration-heavy Salesforce and related tools. Role starts hands-on with potential to build and lead the function.

Responsibilities

  • Build the GTM data model: Define accounts, people, opportunities, products, and their relationships across the customer lifecycle. Support multiple buying groups, sales motions, and expansion paths without losing history.
  • Make metrics consistent: Build the semantic layer with shared definitions and calculation logic for pipeline, conversion, revenue, and customer health; collaborate with RevOps and Finance on definitions; deliver traceable reporting.
  • Give agents reliable context: Define the GTM ontology and provide context via documented, permission-aware interfaces for humans and agents.
  • Own Salesforce and connected systems: Manage objects, fields, flows, permissions, data quality, configuration, troubleshooting, onboarding, and tested releases across the GTM stack.
  • Keep integrations reliable: Build and maintain APIs, webhooks, and bidirectional syncs across Salesforce, Outreach, Gong, Clay, and other GTM tools; manage field ownership, retries, duplicates, conflicts, and recovery.
  • Capture events and signals: Build sensors for customer activity and buying signals; preserve identity, source, timing, and outcomes for accurate measurement of progress.
  • Build agents that improve the systems: Automate data-quality checks, sync monitoring, and investigation of broken workflows; implement tested improvements within approved permissions with escalation paths.
  • Build for the next stage: Own the technical roadmap with AI Ops and RevOps; make build-versus-buy decisions; document the system; develop scalable practices.

Qualifications

  • Experience owning GTM systems or data architecture at a growing B2B company with production-grade systems.
  • Deep Salesforce administration skills (relational modeling, flows, validation rules, permissions, change management).
  • Strong SQL and hands-on coding in Python or TypeScript/JavaScript; ability to build and debug integrations beyond native connectors.
  • Experience translating business questions into data models, metrics, and cross-tool reporting for consistency.
  • Sound engineering judgment on testing, monitoring, access controls, and safe migrations; ability to explain trade-offs and drive adoption.

Skills

Required:GTM data modelingSalesforce administrationSQLPython/TypeScript/JavaScript

Benefits

  • Health & Wellness: Premium Medical, Dental, Vision; Life Insurance; 6 coaching & 6 therapy sessions via Spring Health; Basis covers 100% of Wellhub Gold membership.
  • Time off: Unlimited PTO + 12 paid company holidays.
  • In-Office Perks: Daily meal stipends, fully stocked kitchen, $300 toward desk setup.
  • Financial Benefits: Pre-tax commuter benefits and 401(k) retirement plan.
  • Team Culture: Monthly office activities and optional team happy hours.
  • Parental Support: Carrot Fertility access and paid parental leave.
Last updated Oct 21, 2026. Interested? Apply on the company site.

About Basis AI

AI agents built specifically for accountants

AI agents built specifically for accountants

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